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profilehermione101

International culture and human behavior influence whether a company can adapt to a variety of locations. Today's modern retailer has vast tools for adaptation and expansion across the globe.

Make some predictions as to which retailers will be the next  to internationalize and what markets they will enter. Utilize the SIRE2 model, the expansion patterns of several retail companies, as well as Dunning's locational advantages theory. What steps might be taken or avoided based on their previous experiences?

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