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With the arrival of reliable, fast, networked digital information, businesses can track the location and status of all kinds of objects, such as cars and bicycles. This is introducing a new business model different from individual ownership—now, using a car can become a “subscription” service. What options are there for “subscribing” to a car instead of owning one? How about for a bicycle? Are there other businesses you can identify that would be able to take advantage of digital information and become subscription services instead of vendors of a physical product? 

Include, in your description, an analysis of what the advantages are to the consumer of subscription over ownership? What are the drawbacks? Be sure to provide supporting evidence, with citations from the literature. 

    • a year ago
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