Company description and mission statement



"Company Description and Mission Statement"

Throughout this course, you will develop a series of written papers and projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage (NAB) company. 

For this discussion, you must first review the NAB COMPANY PORTFOLIO. This document you downloaded from PlanningShop using the Access code you purchased from the Strayer Bookstore.  

The portfolio contains the company parameters and details you must follow when developing your company (Note #1, page 4). 

All the discussions and assignments in this class will be focused on the Non-Alcoholic Beverage company you create. 

For this week's discussion, please respond to the following:

  1. Create your Non-Alcoholic Beverage company name and explain the significance of the name. 
  2. Describe the beverage you will produce (key ingredients and any flavors you will offer). 
  3. Develop your company's Mission Statement.


  • Use headings for each section. 
  • Use quotation marks for the mission statement. 
  • You will use this information in Assignment 1 - Questions 1 and 2. 
  • Check out Chapter 5: Company Description to read more.
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