The book is Media of Mass Communication

John Vivian

chapter 13

Decide on the topic for the final paper and presentation due in Week 5.

Review Week 4 - Required Learning Activities: Ch. 13 of The Media of Mass Communication, especially the Lifestyle Effects, Attitude Effects, Cultural Effects and Behavioral Effects sections.

Choose one lifestyle, attitude, cultural, or behavioral effect to analyze.

The purpose of this assignment is to demonstrate how specific mass media messages impact your chosen effect. You will need to provide specific media examples and peer reviewed sources for your week 4 and week 5 assignments. Be aware of this when you are selecting your specific topic. It will help to narrow your topic to one or two specific types of media messages.


Write a 200- to 300-word summary to your facilitator for approval explaining why your chosen issue merits research.

Format your assignment according to appropriate course-level APA guidelines. Use Riverpoint Writer or the CWE Title Page Template to properly format your paper.

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