Communicate the Value Offering (Chapters 13 and 14)

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These questions must be answered for Amazon Prime Video


Q1. Explain the elements of your promotional mix. (Ch. 13)

Q2. Explain whether you use a push or pull promotional strategy, or a combination of both. (Ch.13)

Q3. Discuss your use of digital, mobile, or social media marketing. (Ch.13)

Q4. Discuss the elements of your advertising message. (Ch. 14)

Q5. Explain your use of sales promotion, public relations, live events, publicity, or personal selling.

(Ch. 14)

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