Channel Strategies

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Instructions:
You are required to write an essay of 300-500 words. Please submit your essay to the designated assignment Dropbox by 23:59 ET Sunday.

Essay:

A manufacturer of building supplies uses wholesalers, which then distribute products to retailers, such as hardware stores, and directly to large accounts, such as government agency customers and commercial contractors. Discuss value-adding activities that these channel intermediaries perform for the supplier.

  • 5 years ago
  • 10
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