cb460 unit 2 db



Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

One of the powerful appeals of traditional and print media is the people who are in the advertising. The other appeal is the product promise. For example, if you bought some exercise DVDs, would it make you look like the person on the cover? What about shaving cream? If you use it in the morning, will your face be chiseled and smooth like the guy in the ad?

Be honest: Have you ever purchased a product because you thought you would look like the person in the ad? Discuss the following:

  • Describe 1 product that you either bought or almost bought because of the person in the advertising, the promise, and how the advertising made you feel.
  • Did you believe that you just might start to look like the person in the ad?
  • Did the ad make a promise?
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