Case: Uber and Stakeholder: Managing a New Way of Riding Subject Area: Change Agents & Stakeholders, Resistance, New Product Challenges

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  • An APA formatted paper, which should include a cover page, five pages of content, and a references page, should be written to answer the following questions regarding the case:
    • Assess Uber's position in mid-2015. What challenges does it face? Would it have been able to achieve its staggering success without raising such controversy?
    • Do upset stakeholders threaten future growth? What options does Uber have to overcome resistance from different groups?
    • Advise Travis Kalanick and Uber about Uber's direction for the future?
    • Can a "sharing economy" company insulate itself from critics (and liability for various issues) by claiming its just a marketplace, or just the Tech?
    • What lessons did you learn from this case study from a leadership and overall organizational perspective?

Case Link: https://hbsp.harvard.edu/import/802024 

  • 4 months ago
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