Case Study


Read the Tesla Motor Case (in the attachment file), write a 5 pages essay (double space) by answering the following questions.

Respond to the first set of questions using as time frame the period of the case:

1. What do you think of Tesla's entry strategy? What barriers did it have to overcome?

2. Let's look at Tesla's profitability. What do the numbers say? Is Tesla profitable? Does it have a competitive advantage? Motivate your responses.

Now, look at Tesla today, exploring sources outside of the case:

1. How are they doing today?

2. How do you expect Tesla's position to evolve by the end of 2020?  What can Tesla do to prevent imitation or entry? 

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