case study

  • What was Chipotle's Big Idea? 
  • Do you think the big idea was connected to market research about the food preferences and eating habits of consumers? 
  • In what ways was marketing and public relations integrated in this campaign?
  • If yes, what was the news hook? Be specific. Think of things that have appeared in the news that might relate to this campaign.
  • What went wrong? What principles of Issues Management or Crisis Management weren’t followed?
  • a year ago
  • 25

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