BUS 720 marketing strategy


Professional Assignment 2 – CLO 1, CLO 4

PA-2 should be the continuation of your CLA1. Therefore, you need to prepare the following information about your company (or previously chosen by you for PA1) and answer the following questions:

● How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?

● Do you think that the product produced by the chosen by your company, generally is associated with nominal, limited, and extended of consumer’s decision making? Why?

● Under what conditions, if any, would these products be associated with a different form of consumer’s decision making?

● What products are generally associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?

● Justify your response.

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s)

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