BM380 Lesson 1 Exam SCORE 100 PERCENT

profileadiaaditya123
 (Not rated)
 (Not rated)
Chat

  

When a researcher is called in after the management has defined the problem, the researcher should:

Question options:

  

   

a) 


bring in a fresh, unbiased view     of the problem statement.

 

   

b) 


accept management's definition     of the problem and start the study.

 

   

c) 


ensure that the research is done     with maximum accuracy in the shortest possible time.

 

   

d) 


turn the management's statement     of the problem into a generally defined research objective.

 

Question 2

In discussing the structure of the marketing research industry, the textbook authors define an internal supplier firm as one that:

Question options:

  

   

a) 


makes research decisions based     primarily upon information supplied by the internal reports system.

 

   

b) 


is organized in a staff     relationship to other internal departments.

 

   

c) 


provides syndicated services,     but only to members of the syndicate.

 

   

d) 


has its marketing research     provided by an entity, such as a marketing research department, within the     firm.

 

Question 3

Which of the following is a breach of ethics?

Question options:

  

   

a) 


Extending the time for the conclusion     of a research project to meet standards

 

   

b) 


Seeking help from experts     outside the company free-of-cost on nonconfidential matters

 

   

c) 


Using a company's research proposal     for competitive bidding

 

   

d) 


Seeking the help of researchers     outside the company on nonconfidential matters

 

Question 4

Which of the following statements best illustrates the service-dominant logic for marketing philosophy?

Question options:

  

   

a) 


Marketing decision makers should     know their firm's core competencies.

 

   

b) 


Marketing decision makers need     to know how to precisely measure service satisfaction.

 

   

c) 


Marketing decision makers must     be able to directly impact ROI.

 

   

d) 


The quality of internal service     levels is more important than the quality of external service levels.

 

Question 5

__________ are statements that are considered true for the purposes of argument or investigation.

Question options:

  

   

a) 


Maxims

 

   

b) 


Hypotheses

 

   

c) 


Aphorisms

 

   

d) 


Assumptions

 

Question 6

Information gaps are discrepancies between:

Question options:

  

   

a) 


the information collected by a     researcher and by a marketer.

 

   

b) 


the information obtained from     primary sources and secondary sources.

 

   

c) 


a researcher's and a manager's     information states.

 

   

d) 


the current information level     and the desired level of information.

 

Question 7

A marketing research proposal contains:

Question options:

  

   

a) 


important assumptions made by     the researcher.

 

   

b) 


the action standards for a     project.

 

   

c) 


the timetable for a research     project.

 

   

d) 


problem symptoms associated with     research.

 

Question 8

The marketing concept is an important philosophy for marketing managers because it dictates:

Question options:

  

   

a) 


the amount of quarterly profits     a firm will earn.

 

   

b) 


the market share a firm will     earn.

 

   

c) 


day-to-day decisions that     managers will make.

 

   

d) 


whether or not the firm will     reach its sales quota.

 

Question 9

The definition of a construct that describes the actions to be carried out for the construct to be measured empirically is known as a(n):

Question options:

  

   

a) 


ostensive definition.

 

   

b) 


contextual definition.

 

   

c) 


operational definition.

 

   

d) 


theoretical definition.

 

Question 10

Akron's Children's Hospital hired research firm, Marcus Thomas, LLC, to determine the most effective communication messages to use in a new ad campaign being developed by the hospital. This was an effort in:

Question options:

  

   

a) 


target market selection.

 

   

b) 


product research.

 

   

c) 


pricing research.

 

   

d) 


promotion research.

 

Question 11

Based on the AMA's definition of marketing research, which of the following is NOT one of the uses of marketing research?

Question options:

  

   

a) 


To identify and define marketing     opportunities and problems

 

   

b) 


To solve general, not specific,     marketing problems

 

   

c) 


To generate, refine, and     evaluate marketing actions

 

   

d) 


To monitor marketing performance

 

Question 12

The difference between basic research and applied research is that basic research is conducted to:

Question options:

  

   

a) 


determine the most appropriate     basic price for new products.

 

   

b) 


determine the most efficient     basic distribution channels for products.

 

   

c) 


expand our knowledge, rather     than solve a specific problem.

 

   

d) 


determine the most basic desired     features in new products.

 

Question 13

Owners/proprietors of small firms are more likely to take advantage of:

Question options:

  

   

a) 


specialized internal research     teams.

 

   

b) 


research agencies.

 

   

c) 


informal departments organized     around budget categories.

 

   

d) 


do-it-yourself research.

 

Question 14

Which of the following professional organizations is devoted to improving the quality of the marketing research industry and to ensuring the future of the marketing research profession?

Question options:

  

   

a) 


AMA (American Marketing Association)

 

   

b) 


MRA (Marketing Research     Association)

 

   

c) 


QRCA (Q Research Council &     Association)

 

   

d) 


AAPOR (American Association for     Public Opinion Research)

 

Question 15

Professional organizations try to prescribe ethical behavior for members by creating:

Question options:

  

   

a) 


representatives in churches to     influence future researchers.

 

   

b) 


codes of ethical behavior.

 

   

c) 


lobbyists who fight for higher     ethical standards in government.

 

   

d) 


examples of poor ethical     behavior in other professions.

 

Question 16

The key reason that the marketing concept has been recognized as the "right" philosophy is that it:

Question options:

  

   

a) 


is well-established in marketing     literature.

 

   

b) 


has been recommended by     successful marketing executives.

 

   

c) 


always focuses on the consumer.

 

   

d) 


does not rely on high-pressure     selling.

 

Question 17

Which of the following is the best definition of marketing research? Marketing research is:

Question options:

  

   

a) 


the activity of analyzing     secondary information and providing executives with timely reports.

 

   

b) 


the process of designing     experiments that provide decision makers with causal information.

 

   

c) 


the linking of consumers with     information managers.

 

   

d) 


the process of designing,     gathering, analyzing, and reporting information that may be used to solve a     specific marketing problem.

 

Question 18

Firms that collect information, store it on a common database, and make it available to multiple subscribers are called:

Question options:

  

   

a) 


internal subscription services.

 

   

b) 


syndicated data service firms.

 

   

c) 


packaged services firms.

 

   

d) 


internal supplier firms.

 

Question 19

__________ satisfies the need for companies to identify and test new products to replace products which are at the end of their product life cycles.

Question options:

  

   

a) 


Target market selection

 

   

b) 


Product research

 

   

c) 


Distribution research

 

   

d) 


Promotion research

 

Question 20

To develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:

Question options:

  

   

a) 


reports about the competition.

 

   

b) 


reports about customers' wants     and needs.

 

   

c) 


evidence of the number and sizes     of market segments.

 

   

d) 


information.

   

Done

    • 4 years ago
    BM380 Lesson 1 Exam SCORE 100 PERCENT
    NOT RATED

    Purchase the answer to view it

    blurred-text
    • attachment
      BM380Lesson1ExamSCORE100PERCENT.docx