Ben & Jerry's Case Study Analysis

Paper should be five to seven pages long, excluding cover and reference pages. 

Please follow APA guidelines for citations, quotations, and references, and use at least five scholarly resources that are dated within the last five years. 

Research methodology and problem analysis will be emphasized.

Using the questions at the end of the case as a guide, solve the case study by analyzing what is presented and stating specific actions that would best resolve major issues. 

Incorporate your answers to the questions in your analysis, as outlined in the How to Solve a Case Study guidelines. These actions must reflect information in the case and the environment facing the firm.