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This is a three part product that has to work together so pay close attention and follow all instructions.

Part 1 is 2 pages minimum with introductory paragraph not counting header and references.  

Part 2 SWOT Template attached

Part 3 is 3 pages minimum with introductory paragraph not counting header and references.  

You will be working on an implementation plan for a business. The components within these three units combined will create this plan.

Please take a look at the 30 case studies located in your textbook Strategic Management 16th Edition Fred R. David & Forest R. David on pages 370–625. There are multiple corporations that provide a large array of services and products. Please select one of these 30 organizations that interests you. You will use this company for the Unit VI and Unit VIII assignments, as well.

For Part 1, describe the company that you selected, the products/services they offer, and the history of the company. Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the information below.

  • What does the strategy, mission, and organizational structure say about the company?
  • What are the positive aspects of the strategy, mission, and organizational structure?
  • What are the company’s short-term and long-term goals?
  • What are ways to improve the strategy, mission, and organizational structure?

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed. Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information.

For Part 2, you started to create an implementation plan. You selected a company and analyzed their strategy and mission. We will continue your work with this company and develop a SWOT analysis.

Remember that a SWOT analysis identifies strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it can be used for strategic planning. Your SWOT analysis must be a minimum of two pages in length. Once you have completed your SWOT analysis, write a minimum of one page, explaining how this information could be used by the company.

For Part 3, you will focus on the following points:

  • internal and external issues,
  • competition,
  • future outlook for the organization, and
  • implementation of tools for measuring business success.

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further research as needed. For the future of the organization, you may be creative and add your own insight on where you see the company going

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