B7840 Strategy Formulation, Implementation, and Evaluation Week 3.1

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Assignment 2: Global Strategy Analysis—The External and the Internal Environments

For this assignment, you are to research the environment surrounding  the company of your choice, both at the macro- as well at the  micro-level. For the external environment, the following two analyses  should be performed: an industry-level analysis (Porter’s Five Forces),  and a macro-level external environment analysis, such as the PESTEL  (Political, Economic, Social, Technological, Environmental, and Legal)  analysis.

Together, the data collected from these two analyses will help to  determine how prepared the company is to face the main challenges of  doing business in a globalized marketplace and staying competitive. Use  instruments from your readings, class discussions, and specific evidence  from scholarly sources to support your outcomes.

Directions:

In a 5–7-page report, complete the following:


  1. Conduct a macro-external environment analysis (PESTEL) and identify  trends that are likely to affect the industry in which your chosen  company operates.
  2. Conduct an industry analysis, identifying:


  1. New entrants and related threats to your chosen company
  2. Current competition
  3. Substitute products/services and related threats to your chosen company
  4. Power held by buyers and suppliers in the current and future target markets
  5. Key success factors in pursuing current operations and in internationalizing/globalizing operations
  6. From both analyses, generate a list of 5 to 8 external factors that  represent important opportunities and threats (OT) facing the chosen  company currently and in the future movement towards  internationalization of operations.
  7. Conduct a succinct internal analysis of your organization. Explain  if existing resources and capabilities are aligned to take advantage of  opportunities and face the threats identified in the external  environment assessment. Your analysis should address main assets and  competencies, value chain, facilities and operations, personnel, and  financial situation.

Your final report will be in a word document and be approximately 5–7  pages in length and utilize at least 3 scholarly and professional  sources in your research. Your paper should be written in a clear,  concise, and organized manner; demonstrate ethical scholarship in  accurate representation and attribution of sources; and display accurate  spelling, grammar, and punctuation. Use the APA format.

Apply APA standards to citation of sources. 


 Grading Criteria Proficiency  Maximum Points     

Conduct a PESTEL analysis and identify trends that are likely to affect the industry in which your chosen company operates.


A PESTEL analysis is performed and a comprehensive picture of the  macro-external environment is created. Identified trends are correctly  presented. Scholarly resources are utilized in support.

16     

Conduct an industry analysis to identify new entrants, substitute  products/services, power held by suppliers and buyers, and current  competition.


An industry analysis is performed and an accurate description of the  micro-external environment is created, including potential key success  factors. Scholarly resources are utilized in support.

24     

Generate a list of 5 to 8 external factors that represent important  opportunities and threats facing the chosen company currently and in the  future movement towards internationalization of operations.


A logical list of important opportunities and threats to the current  operations and to future internationalization is created. Scholarly  resources are utilized in support.

12     

Conduct a succinct internal analysis of your organization and explain  if existing resources and capabilities are aligned to take advantage of  opportunities and face the threats identified in the external  environment assessment.


The analysis relating resources and capabilities to the identified  opportunities and threats is clearly presented. Analysis logically  addresses the main assets and competencies, value chain, facilities and  operations, personnel, and financial situation.

20     

Write in a clear, concise, and organized manner; demonstrate ethical  scholarship in accurate representation and attribution of sources;  display accurate spelling, grammar, and punctuation.


Wrote in a clear, concise, and organized manner; demonstrated ethical  scholarship in accurate representation and attribution of sources;  displayed accurate spelling, grammar, and punctuation.

8    Total:   80           

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