Assignment 2 Challenges in the Global Business Environment

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According to the textbook, ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Use the Internet to research the code of ethical conduct of one (1) of the following organizations:

  • AT&T
  • Hershey Company
  • Coca-Cola
  • Chevron

Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same industry as the company you have chosen.

Write a six to eight (6-8) page paper in which you:

  1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response.
  2. Using the three (3) key issues you selected as a benchmark, compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company. 
  3. Examine the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Hypothesize two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.
  4. Propose two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Next, evaluate the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues. 
  5. Examine two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Anticipate three (3) potential technological challenges the company could face, and recommend one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.
  6. Specify at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Summarize the issue in question, and ascertain whether or not the lobbying effort was appropriate. Justify the response.
  7. Analyze two (2) global corporate citizenship efforts of the original company you selected, and assess the extent to which these efforts are effective in accomplishing the company’s goals.  Examine the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.
  8. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

The specific course learning outcomes associated with this assignment are:

  • Evaluate the influences of changing economic, political, social, cultural, and technological forces on business and society.
  • Use technology and information resources to research issues in business and society.
  • Write clearly and concisely about business and society using proper writing mechanics.

This is the rubric

Points: 280

Assignment 2: Challenges in the Global Business Environment

Criteria

Unacceptable

Below 60% F

Meets Minimum Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response.

Weight: 10%

Did not submit or incompletely specified, in brief, the nature, structure, types of products or service of the business you selected. Did not submit or incompletely examined the information within the company’s code of ethical conduct, and did not submit or incompletely chose three (3) key issues from within the document that you believe are critical for success. Did not submit or incompletely provided a rationale for the response.

Insufficiently specified, in brief, the nature, structure, types of products or service of the business you selected. Insufficiently examined the information within the company’s code of ethical conduct, and insufficiently chose three (3) key issues from within the document that you believe are critical for success. Insufficiently provided a rationale for the response.

Partially specified, in brief, the nature, structure, types of products or service of the business you selected. Partially examined the information within the company’s code of ethical conduct, and partially chose three (3) key issues from within the document that you believe are critical for success. Partially provided a rationale for the response.

Satisfactorily specified, in brief, the nature, structure, types of products or service of the business you selected. Satisfactorily examined the information within the company’s code of ethical conduct, and satisfactorily chose three (3) key issues from within the document that you believe are critical for success. Satisfactorily provided a rationale for the response.

Thoroughly specified, in brief, the nature, structure, types of products or service of the business you selected. Thoroughly examined the information within the company’s code of ethical conduct, and thoroughly chose three (3) key issues from within the document that you believe are critical for success. Thoroughly provided a rationale for the response.

2. Using the three (3) key issues, you selected as a benchmark, compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.

Weight: 11%

Did not submit or incompletely used the three (3) key issues you selected as a benchmark to compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.

Insufficiently used the three (3) key issues you selected as a benchmark to compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.

Partially used the three (3) key issues you selected as a benchmark to compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.

Satisfactorily used the three (3) key issues you selected as a benchmark to compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.

Thoroughly used the three (3) key issues you selected as a benchmark to compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.

3. Examine the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Hypothesize two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.

Weight: 11%

Did not submit or incompletely examined the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Did not submit or incompletely hypothesized two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.

Insufficiently examined the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Insufficiently hypothesized two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.

Partially examined the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Partially hypothesized two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.

Satisfactorily examined the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Satisfactorily hypothesized two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.

Thoroughly examined the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Thoroughly hypothesized two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.

4. Propose two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Next, evaluate the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.

Weight: 11%

Did not submit or incompletely proposed two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Did not submit or incompletely evaluated the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.

Insufficiently proposed two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Insufficiently evaluated the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.

Partially proposed two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Partially evaluated the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.

Satisfactorily proposed two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Satisfactorily evaluated the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.

Thoroughly proposed two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Thoroughly evaluated the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.

5. Examine two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Anticipate three (3) potential technological challenges the company could face, and recommend one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.

Weight: 11%

Did not submit or incompletely examined two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Did not submit or incompletely anticipated three (3) potential technological challenges the company could face, and did not submit or incompletely recommended one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.

Insufficiently examined two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Insufficiently anticipated three (3) potential technological challenges the company could face, and insufficiently recommended one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.

Partially examined two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Partially anticipated three (3) potential technological challenges the company could face, and partially recommended one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.

Satisfactorily examined two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Satisfactorily anticipated three (3) potential technological challenges the company could face, and satisfactorily recommended one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.

Thoroughly examined two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Thoroughly anticipated three (3) potential technological challenges the company could face, and thoroughly recommended one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.

6. Specify at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Summarize the issue in question, and ascertain whether or not the lobbying effort was appropriate. Justify the response.

Weight: 10%

Did not submit or incompletely specified at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Did not submit or incompletely summarized the issue in question, and did not submit or incompletely ascertained whether or not the lobbying effort was appropriate. Did not submit or incompletely justified the response.

Insufficiently specified at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Insufficiently summarized the issue in question, and insufficiently ascertained whether or not the lobbying effort was appropriate. Insufficiently justified the response.

Partially specified at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Partially summarized the issue in question, and partially ascertained whether or not the lobbying effort was appropriate. Partially justified the response.

Satisfactorily specified at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Satisfactorily summarized the issue in question, and satisfactorily ascertained whether or not the lobbying effort was appropriate. Satisfactorily justified the response.

Thoroughly specified at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Thoroughly summarized the issue in question, and thoroughly ascertained whether or not the lobbying effort was appropriate. Thoroughly justified the response.

7. Analyze two (2) global corporate citizenship efforts of the original company you selected, and assess the extent to which these efforts are effective in accomplishing the company’s goals.  Examine the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.

Weight: 11%

Did not submit or incompletely analyzed two (2) global corporate citizenship efforts of the original company you selected, and did not submit or incompletely assessed the extent to which these efforts are effective in accomplishing the company’s goals. Did not submit or incompletely examined the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.

Insufficiently analyzed two (2) global corporate citizenship efforts of the original company you selected, and insufficiently assessed the extent to which these efforts are effective in accomplishing the company’s goals.  Insufficiently examined the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.

Partially analyzed two (2) global corporate citizenship efforts of the original company you selected, and partially assessed the extent to which these efforts are effective in accomplishing the company’s goals. Partially examined the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.

Satisfactorily analyzed two (2) global corporate citizenship efforts of the original company you selected, and satisfactorily assessed the extent to which these efforts are effective in accomplishing the company’s goals. 

Satisfactorily examined the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.

Thoroughly, analyzed two (2) global corporate citizenship efforts of the original company you selected, and thoroughly assessed the extent to which these efforts are effective in accomplishing the company’s goals.  Thoroughly examined the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.

8.4 references

Weight: 5%

No references provided

Does not meet the required number of references, and / or references are of poor quality.

Meets the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

9.Writing Mechanics, Grammar, and Formatting

Weight: 5%

Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Numerous errors in grammar, spelling, and punctuation.

Partially free of errors in grammar, spelling, punctuation, or formatting.

Mostly free of errors in grammar, spelling, punctuation, or formatting.

Error free or almost error free grammar, spelling, punctuation, or formatting.

10.Appropriate use of APA in-text citations and  reference section

Weight: 5%

Lack of in-text citations and / or lack of reference section.

In-text citations and references are given, but not in APA format.

In-text citations and references are provided, but they are only partially formatted correctly in APA style.

Most in-text citations and references are provided, and they are generally formatted correctly in APA style.

In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.

11.Information Literacy / Integration of Sources

Weight: 5%

Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.

Sources are rarely integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

12.Clarity and Coherence of Writing

Weight: 5%

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Information is somewhat confusing with not enough reasons and evidence that logically support ideas.

Information is partially clear with minimal reasons and evidence that logically support ideas.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.

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