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Part 2 (Management)

· Industry History 

o Market and Industry Definition 

o Major Competitors and Descriptions 

§ Who are the top 3 competitors? 

§ Strengths and weaknesses of each

§ Competitor Strategies and niche

· Product History

o Product features

o What problem does product solve

o Product Category Sales 

o Previous Performance Versus Competition History 

o Estimated Market Shares 

· Company History

o Start

o Size

o Major changes

o Mission & Vision statement

· Organization Plan

o Who is in charge?

o Departments/division leaders

o Org Chart

· Leadership style

· Hiring Practices

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