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Read Chapter 3 (Attached) and view the required videos on PESTEL Analysis and the Five Forces Framework. From Attached case - AirBnB in 2018, analyze the six components of the Macro-Environment and the Five Forces Model. (500 words with references)


For this assignment:

·  Prepare a brief PESTEL Analysis for the case. Address all six elements.

·  Prepare a brief Five Force Analysis for the case. Address all five forces.


Required Videos:

PESTEL Analysis EXPLAINED | B2U | Business To You - https://www.youtube.com/watch?v=bYn4CyL3r5w&feature=youtu.be


Porter's 5 Forces EXPLAINED | B2U | Business To You

https://www.youtube.com/watch?v=Dfp23xSqpdk


Textbook: Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22nd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6

Chapter 3

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