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CREATIVE BRIEF

Creative Brief

Who is Client?

Department of Motor Vehicles is the client for the posters developed. The department of motor vehicle recently issued driving license to women for the first time in decades. The action came as a result of lifting ban off on women driving in Saudi Arabia. The department of motor vehicles is responsible authority providing a driving license to women across various cities in Saudi Arabia. The department of motor vehicles in Saudi Arabia is expected to be flooded with various applications to provide with a driving license to permit the women for driving. Earlier women required permissions from the male members of the family to drive. The families required to hire private drivers to transport women from one place to another.

What is the product or service?

The services provided are in developing poster in order to communicate and promote issuing of driving license to women drivers in Saudi Arabia. The department and the government recently lifted off the ban providing with permission for the women drivers to drive. The service provided is development of different and attractive posters fetching the attention of target audience.

Describe the project.

The project relates to issuing a driving license to women in Saudi Arabia. The women here have been recently provided with permission to drive as a result of lifting the ban off from them to drive. The project covers for marketing and promoting the permission granted and educates the population about the issuing of driving license.

Who is the target audience?

The target audience identified in the posters is Women Drivers. Women who are in the knowledge of driving and women who aspire to drive are targeted in the poster. The audience also includes for men and other participants of the society including national and international tourists. The target audience ranges from 18 years of age as this is the permissible age of driving. The economic background of the target audience includes for medium to rich females representing the society and the audience that can afford to buy a car and drive.

What is the objective of project?

The objective of this project is to support women in Saudi Arabia which have encouraged the society and government departments to lift off the ban from women driving. The project entails supporting and encouraging women drivers in Saudi Arabia. It also supports for being proud of movements that have supported for women to drive. It is the motive to support and encourage women in Saudi Arabia to drive and develop together as an advanced section of the society.

What is the key benefit or the main message that the piece must convey?

The key benefit or the main message conveyed in this project is to encourage women to drive and spread the recent approval granted for women to drive in Saudi Arabia. The message is to market and promote the lifting off of the ban from women driving in Saudi Arabia. It will focus on promoting women to drive and avail the benefit of this freedom.

Describe your communication strategy

The communication strategy that will be used in the project is print media and digital media. The communication strategy is the strategy that enables the communicating and spreading the message towards the target audience. The communication strategy used in this project is copy and imagery style of communication. The posters will be distributed and located at various locations across the state. The strategy of imagery will also be used as posters will be developed and posted at the Department of Motor Vehicles Saudi Arabia.

What is your competitive position?

There are various digital and print market media organisations working in the market. These organisations provide with services of advertising and promoting the products or services through print or digital media. The services provided are differentiated as posters developed here are highly attractive and intended to attract the audience in an effective manner. The print media and digital media technologies applied in this poster development are advanced as compared to the competitors.

List any supporting information

The ban lifted from women driving is recognised as a movement in Saudi Arabia. Large numbers of men and women have supported the events in order to lift off the ban. The event was identified as a movement throughout Saudi Arabia, and a large number of arrests took place and was witnessed as a work of foreign power.

List any mandatory requirements

General requirements as prescribed by the legal guidelines by the Department of Motor Vehicles.