Amanda Smith

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wk9D.docx

Discussion: Anticipating Barriers to Implementation

Marcus is a health care administrator who recently approved a new youth anti-smoking program at community centers located throughout an urban residential area. When Marcus approved the health program for his health care agency, he was awarded a substantial budget to implement this program for a period of three years. However, Marcus was just informed that his budget has been reduced by 25% and initial brochures and flyers that have already been distributed will need to be revised before the first initial community meeting that will introduce the youth anti-smoking program. How might Marcus address these challenges and how might these barriers impact the implementation of the youth anti-smoking program?

For this Discussion, review and reflect on the types of barriers covered in this week’s resources. Consider how these types of barriers might affect the implementation of a marketing plan. Then, consider strategies that a health care administrator might implement to address these barriers.

Part 1

Post a brief explanation of what types of barriers that health care administrators might face during the implementation process of a marketing plan. Then, propose two strategies that health care administrators might use to best address the barriers identified, and explain why. Be specific and provide examples.

Part 2

Continue the Discussion and explain how you might execute one of the two strategies to address barriers in implementing their marketing plan