Discussion: Anticipating Barriers to Implementation
Marcus is a health care administrator who recently approved a new youth anti-smoking program at community centers located throughout an urban residential area. When Marcus approved the health program for his health care agency, he was awarded a substantial budget to implement this program for a period of three years. However, Marcus was just informed that his budget has been reduced by 25% and initial brochures and flyers that have already been distributed will need to be revised before the first initial community meeting that will introduce the youth anti-smoking program. How might Marcus address these challenges and how might these barriers impact the implementation of the youth anti-smoking program?
For this Discussion, review and reflect on the types of barriers covered in this week’s resources. Consider how these types of barriers might affect the implementation of a marketing plan. Then, consider strategies that a health care administrator might implement to address these barriers.
Post a brief explanation of what types of barriers that health care administrators might face during the implementation process of a marketing plan. Then, propose two strategies that health care administrators might use to best address the barriers identified, and explain why. Be specific and provide examples.
Continue the Discussion and explain how you might execute one of the two strategies to address barriers in implementing their marketing plan