· You do not have to fill all the boxes in the excel.
· Wordcount can be 800/1500 because you are including the excel document.
· You can explain your SWOT with words. You can explain your strategy with words.
· Campaign is the 1 or 3 months paid and not paid activity in SM you are planning to do
· You can go for a campaign in 1 channel or multichannel
· Use SMART goals (define specific figure you want to reach and by when (after 2 months campaign, end of July?)
· the activity calendar – include info regarding type of content (organic growth you expect throw posts – 1/3 Brand, 1/3interesting info, 1/3 engagement…
To get a higher grade!
· Create new # for your Campaign. Check the # it is not taken (info in Class 11)
· A&B Test / define what are you going to test / change only 1 thing to compare if that makes a difference
· Create an example of a post with Canvas to illustrate your A&B test
· Ask questions to the competitors and see how they respond
· Ask questions to your brand and see how they respond
· Plan to do a Live session in your Social Media Plan