Social Science
allnbr
Brittaney Allen
Southern New Hampshire University
1/21/2018
SCS 100 Theme 1: Comparison Template
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Ad 1: Infusium 23 Hair Products |
Ad 2: Woman’s Room: Stand Strong |
Ad 3: Pizza Planet: California Meat |
Ad 4: V2O Pure Grain Vodka: Phone |
1. Question(s) related to how individuals are represented in the ads |
Why is the model a white female? Why are men included in the ad? What is the reason behind the choice other attire? |
Whom does the rugby player signify? |
What is the significance of all the ornaments that have been put on by the man? |
What does the lady and the gentle man imply we they look at one another? |
2. Questions related to how groups and group behavior are represented in the ad |
Why is it that all of them stare at her hair and not her attire? |
What is the significance of the rugby player diving onto the other man? |
Why does the man have his body marked? |
Why is the implication of the place they are sitting at? |
3. Questions related to how culture and cultural identity are represented (or not represented) in the ad |
Why is it that whereas in offices decent dressing code is required, the candidate puts on “indecently” while entering the office? |
What is the relationship between the rugby player and protecting women against violence? |
How does the man represent the pizza lovers? |
What does “losing more than the phone” signify in the current culture? |
4. How do the ads compare to each other? |
All of the ads illustrate wellness and healthy. Three of the ads feature women products and women desires while one features diversity in the culture (pizza). One of the ads implies human rights and the role of all human beings to safeguard human rights. |
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5. What overall observations might a social scientist be interested in studying in relation to the themes present in these advertisements? What larger questions about human interactions might they ask? |
Social scientists would want to observe the impact of the ads to the men and women. They would also want to understand the relationship between featuring a woman only or a man only or both in an ad. They would also want to understand leads to women behaving they way they have been featured and what are the circumstances. Questions would be: How does the look and feel of the hair, fear and desire influence the women? How do the ads change the behavior of me towards the female gender? How does the public view the scenes depicted in the ads? |