Film review

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SCATTERMYASHESATBERGDORFEvaluationform.docx

FMD 258: FASHION MERCHANDISING AND DESIGN PRACTICUM

Film Review: SCATTER MY ASHES AT BERGDORF’S

Name: Date viewed:

OVERVIEW: This film gives the history from inception to today of the world’s most highly regarded specialty store, Bergdorf Goodman. The film covers its historical beginnings, designers, windows, European market, customers, getting in, and the building. Many fashion “celebrities” are interviewed for the film.

DIRECTONS: 1) Read the questions of this sheet. 2) Watch the film. 3) Take lots of notes on all the categories. 4) Answer the questions on this review sheet.

GENERAL QUESTIONS

LOCATION: Where is Bergdorf’s located?

OWNERSHIP: Who owns Bergdorf’s?

THE BUILDING: What did you learn about the building itself?

DESIGNERS

Which designers, whose products are in Bergdorf’s, were featured?

CAREERS

Describe the jobs of the following

· Elaine Mack

· Linda Fargo

· Dawn Mello

· Betty Halbriech

GETTING IN

How did the following get their products into Bergdorf’s?

· Michael Kors (How did he get discovered?)

· Ally Hilfiger

· Thakoon

· Bobbi Brown

· Jason Wu

· Catherine Malandrino

· Staci Bendet

Explain the dilemmas of when Bergdorf’s wanted to buy from them.

· Proenza Schuler

· Halston

FASHION WEEK AT LINCOLN CENTER

Explain what this event is like.

WINDOWS

· Explain the importance.

· Who is the audience?

· Explain the process for producing them.

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SALES STORIES

Explain some of the unusual sales

· Bag lady

· Liz Taylor

· Yoko and John Lennon

How does the job of personal shopper work?

EUROPEANS

Why are they important to Bergdorf’s?

THE BUSINESS

Explain what you learned about the business.

PERSONAL

Name three jobs you never thought of but think would suit your education and talents?

What surprised you most?

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