Film review
KisameFMD 258: FASHION MERCHANDISING AND DESIGN PRACTICUM
Film Review: SCATTER MY ASHES AT BERGDORF’S
Name: Date viewed:
OVERVIEW: This film gives the history from inception to today of the world’s most highly regarded specialty store, Bergdorf Goodman. The film covers its historical beginnings, designers, windows, European market, customers, getting in, and the building. Many fashion “celebrities” are interviewed for the film.
DIRECTONS: 1) Read the questions of this sheet. 2) Watch the film. 3) Take lots of notes on all the categories. 4) Answer the questions on this review sheet.
GENERAL QUESTIONS
LOCATION: Where is Bergdorf’s located?
OWNERSHIP: Who owns Bergdorf’s?
THE BUILDING: What did you learn about the building itself?
DESIGNERS
Which designers, whose products are in Bergdorf’s, were featured?
CAREERS
Describe the jobs of the following
· Elaine Mack
· Linda Fargo
· Dawn Mello
· Betty Halbriech
GETTING IN
How did the following get their products into Bergdorf’s?
· Michael Kors (How did he get discovered?)
· Ally Hilfiger
· Thakoon
· Bobbi Brown
· Jason Wu
· Catherine Malandrino
· Staci Bendet
Explain the dilemmas of when Bergdorf’s wanted to buy from them.
· Proenza Schuler
· Halston
FASHION WEEK AT LINCOLN CENTER
Explain what this event is like.
WINDOWS
· Explain the importance.
· Who is the audience?
· Explain the process for producing them.
·
Explain some of the unusual sales
· Bag lady
· Liz Taylor
· Yoko and John Lennon
How does the job of personal shopper work?
EUROPEANS
Why are they important to Bergdorf’s?
THE BUSINESS
Explain what you learned about the business.
PERSONAL
Name three jobs you never thought of but think would suit your education and talents?
What surprised you most?
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