RhetoricalAnalysisRubric11.docx

Rhetorical Analysis Rubric

Concerns

Areas that Need Work

Criteria

Standards for This Performance

Advanced

Evidence of Exceeding Standards

Writing Process: _____ /10

Completed at least one draft and responded partially to comments on drafts, and minimized minor errors through careful proofreading.

Strength of Analysis: _____ /30

Description of advertisement is purposeful and relevant to the analysis.

Thesis clearly announces the underlying message of the ad and how the ad portrays that message using at least one rhetorical strategy. The thesis is found in the introduction or another clearly identifiable place.

The thesis is supported throughout the essay by extensive analysis of the ad, using concrete and relevant support from the ad itself.

Organization: _____/30

Writing has an intriguing beginning and a conclusion that brings the essay to a close.

Each paragraph is focused on one topic, guided by a topic sentence.

Within paragraphs, sentences flow logically from one idea to the next.

Transitions are present between and within paragraphs.

Style & Mechanics: _____/20

Writer has well-constructed sentences. Writer generally uses correct mechanics, but may have a few major errors that could be easily fixed.

Word choice is striking, natural, varied and vivid

MLA Documentation/Format: _____/10

The works cited page has only minor errors.

Heading, font-size and spacing are nearly perfect.

Total: _____/100

Sources:

Fluckiger, J. (2010). Single point rubric: A tool for responsible student self-assessment. Teacher Education Faculty Publications. Paper 5. Retrieved April 25, 2014 from http://digitalcommons.unomaha.edu/tedfacpub/5.

Mertler, C. A. (2001). Designing scoring rubrics for your classroom. Practical Assessment, Research & Evaluation, 7(25). Retrieved April 30, 2014 from http://PAREonline.net/getvn.asp?v=7&n=25.

Design Copyright 2014 by Cult of Pedagogy