Promotion Analysis

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Promotion Analysis Scoring Guide

CRITERIA 

NON-PERFORMANCE 

BASIC 

PROFICIENT 

DISTINGUISHED 

Analyze a company's communications strategy.

Does not identify components of a company's communication strategy. 

Identifies components of a company's communication strategy, but does not clarify their significance. 

Analyzes a company's communications strategy. 

Analyzes a company's communications strategy in relation to the intended customer or promotional audiences. 

Explain how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Does not identify how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Identifies an integrated communication aspect of a company's integrated marketing program, but does not clarify how it contributes to a company’s economic success.

Explains how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Explains how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success in relation to its competition in the marketplace. 

Analyze promotional components of a sales approach.

Does not identify promotional components of a sales approach.

Identifies promotional components of a sales approach, but does not clarify its significance to a successful marketing strategy.

Analyzes promotional components of a sales approach.

Analyzes promotional components of a sales approach and explains how they support the sales process. 

Assess potential improvements to a company's promotional strategy.

Does not identify potential improvements to a company's promotional strategy.

Identifies changes to a company's promotional strategy, but does not clarify how they contribute to improvements.

Assesses potential improvements to a company's promotional strategy.

Proposes potential improvements to a company's promotional strategy and justifies those changes based upon identified weaknesses or opportunities. 

Describe the impact on management from proposed changes in a product's promotion strategies.

Does not identify impact on management from proposed changes in a product's promotion strategies. 

Identifies changes to a product's promotion strategies, but does clarify the impact on management.

Describes the impact on management from proposed changes in a product's promotion strategies.

Describes impact on management from proposed changes in a product's promotion and suggests ways of addressing potential implementation challenges from these recommendations.