Domestic Violence fundraising event

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PowerpointChapter6EffectiveFundraising.pptx

EFFECTIVE FUNDRAISING

CHAPTER SIX

DO YOUR RESEARCH

KNOW YOUR SUPPORTERS

ANNUAL RENEWALS

SAYING THANKS TO MAJOR SUPPORTERS

MAJOR GIFTS CAMPAIGN

BACKGROUND RESEARCH

WHAT SHOULD YOU INCLUDE IN YOUR BACKGROUND RESEARCH ON DONORS?

WHO ARE YOUR MIDSCALE AND MAJOR DONORS?

COMPILE A LIST OF YOUR BEST PROSPECTS INCLUDING BOARD MEMBERS, AND COMMUNITY DONORS

LOOK AT WEBSITES FOR PROSPECT RESEARCH – PAGES 161-163

KNOW HOW TO FIND SUPPORTERS

GETTING TO KNOW YOUR SUPPORTERS

IT IS IMPORTANT THAT FUNDERS FEEL APPRECIATED

KNOW THE NAMES OF YOUR TOP DONORS

ACKNOWLEDGE THEIR GIFTS THROUGH A CARD, PHONE CALL, OR EMAIL

INVITE THEM FOR A SPECIAL TOUR OF YOUR AGENCY

INFORM VOLUNTEERS OF DONOR GIFTS SO THEY ARE AWARE OF MIDSCALE AND MAJOR DONORS

ANNUAL RENEWALS OF SUPPORT

CRITICAL THINKING QUESTION. HOW CAN YOU ENSURE ANNUAL RENEWALS OF SUPPORT? HOW MIGHT YOU EXPRESS YOUR GRATITUDE FOR THEIR ASSISTANCE?

IF YOU SAID ……

ANNUAL RENEWALS

AT LEAST SEND A PERSONALIZED NOTE OR THANK-YOU

SUGGEST A LUNCH TO THANK THEM FOR THEIR GIFT

CREATE SOMETHING IN THEIR HONOR SUCH AS A LECTURE, SMALL PARTY, OR OTHER SMALL EVENT

RECOGNIZE THEIR GIFT IN A PUBLIC FORUM SUCH AS AT A BOARD MEETING OR THE AGENCY ANNUAL MEETING

………YOU WOULD BE CORRECT

WE APPRECIATE WHAT YOU DO

ASKING FOR A LARGE GIFT

PLAN A ONE ON ONE MEETING

CONSIDER WHO SHOULD BE INVITED

ARRANGE THE MEETING AND

BE PREPARED

ASSEMBLE MATERIALS YOU WILL NEED FOR THE

MEETING

READ ABOUT THE PSYCHOLOGY OF ASKING

HOLD THE MEETING AND FOLLOW UP AFTERWARDS WITH THE DONOR

PICTURES ARE WORTH A THOUSAND WORDS

SET UP A FOCUSED MAJOR GIFT CAMPAIGN

PREPARE A LIST OF DONORS

TRAIN YOUR STAFF AND VOLUNTEERS

PROVIDE MARKETING AND INFORMATIONAL MATERIALS

MATCH DONORS AND SOLICITORS

Reference for Power points

Bray, Ilona (2016). Effective Fundraising for Nonprofits, 5th Edition, Nolo, CA.

PHOTOS https://creativecommons.org/licenses/