Domestic Violence fundraising event
jackson_nakitaEFFECTIVE FUNDRAISING
CHAPTER SIX
DO YOUR RESEARCH
KNOW YOUR SUPPORTERS
ANNUAL RENEWALS
SAYING THANKS TO MAJOR SUPPORTERS
MAJOR GIFTS CAMPAIGN
BACKGROUND RESEARCH
WHAT SHOULD YOU INCLUDE IN YOUR BACKGROUND RESEARCH ON DONORS?
WHO ARE YOUR MIDSCALE AND MAJOR DONORS?
COMPILE A LIST OF YOUR BEST PROSPECTS INCLUDING BOARD MEMBERS, AND COMMUNITY DONORS
LOOK AT WEBSITES FOR PROSPECT RESEARCH – PAGES 161-163
KNOW HOW TO FIND SUPPORTERS
GETTING TO KNOW YOUR SUPPORTERS
IT IS IMPORTANT THAT FUNDERS FEEL APPRECIATED
KNOW THE NAMES OF YOUR TOP DONORS
ACKNOWLEDGE THEIR GIFTS THROUGH A CARD, PHONE CALL, OR EMAIL
INVITE THEM FOR A SPECIAL TOUR OF YOUR AGENCY
INFORM VOLUNTEERS OF DONOR GIFTS SO THEY ARE AWARE OF MIDSCALE AND MAJOR DONORS
ANNUAL RENEWALS OF SUPPORT
CRITICAL THINKING QUESTION. HOW CAN YOU ENSURE ANNUAL RENEWALS OF SUPPORT? HOW MIGHT YOU EXPRESS YOUR GRATITUDE FOR THEIR ASSISTANCE?
IF YOU SAID ……
ANNUAL RENEWALS
AT LEAST SEND A PERSONALIZED NOTE OR THANK-YOU
SUGGEST A LUNCH TO THANK THEM FOR THEIR GIFT
CREATE SOMETHING IN THEIR HONOR SUCH AS A LECTURE, SMALL PARTY, OR OTHER SMALL EVENT
RECOGNIZE THEIR GIFT IN A PUBLIC FORUM SUCH AS AT A BOARD MEETING OR THE AGENCY ANNUAL MEETING
………YOU WOULD BE CORRECT
WE APPRECIATE WHAT YOU DO
ASKING FOR A LARGE GIFT
PLAN A ONE ON ONE MEETING
CONSIDER WHO SHOULD BE INVITED
ARRANGE THE MEETING AND
BE PREPARED
ASSEMBLE MATERIALS YOU WILL NEED FOR THE
MEETING
READ ABOUT THE PSYCHOLOGY OF ASKING
HOLD THE MEETING AND FOLLOW UP AFTERWARDS WITH THE DONOR
PICTURES ARE WORTH A THOUSAND WORDS
SET UP A FOCUSED MAJOR GIFT CAMPAIGN
PREPARE A LIST OF DONORS
TRAIN YOUR STAFF AND VOLUNTEERS
PROVIDE MARKETING AND INFORMATIONAL MATERIALS
MATCH DONORS AND SOLICITORS
Reference for Power points
Bray, Ilona (2016). Effective Fundraising for Nonprofits, 5th Edition, Nolo, CA.
PHOTOS https://creativecommons.org/licenses/