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GUIDELINES and GRADING CRITERIA
PH 402 Workplace Health Promotion Program Project Description of Assignment:
Students will select a company and design a workplace health promotion program which will focus on needed
health issues within that workplace. A workplace profile will be required as well as a detailed program
including assessment, design, implementation and evaluation. Please reference all borrowed information:
APA style. The final report will be a minimum of five pages. (100 points). A ten minute presentation using
PowerPoint is also required.
Criteria
Points awarded
Full Credit
Partial Credit
No credit
Company Profile 10
Company profile is complete -name
-location
-type of industry / business (what
does the company produce or
services provided)
-company mission (how can it be
linked to wellness?)
-CEO/management (also does
management support wellness?)
-workforce demographics
number of employees
gender makeup
ethnic makeup
average age
union or nonunion
-built environment
-work rotation
-major work activities
-profit trends (last 5-10 years)
-types of health promotion programs
already available
Company profile does not clearly
discusses the company’s details
Not addressed
Assessment 20
Assessment is complete -identification
-identifies health-related problems
(ex: obesity, tobacco use, high blood
pressure, joint injury, low-back pain,
etc.…)
-list the identification strategies
used, and why
(ex: workforce demographic data,
employee health records, health care
claims and costs, workers’
compensation claims and cost data,
worksite environment and health risk
appraisal data)
-Assessment
-assesses employee’s interest survey
-feasibility study
5 questions for a feasibility study:
Provides minimal details of the
assessment process. Does not
explain the company’s health
issue and how that issue was
chosen in a comprehensive
manner.
Not addressed.
1) What are the organization’s
motives for considering the
development of a program? (Ex.
absenteeism, aging workforce,
image, productivity, etc.….) and
what are the organization’s goals for
considering the development of a
program? (Ex. lower health cost,
more productive employees, etc.…..)
2) Is this program cost effective for
the organization? Yes or no and
why.
3) What is the level of support, need,
and interest among employees,
middle managers and top managers?
4) Does organization have access to
resources needed?
5) What are the key factors to be
considered during the design of the
program?
Design/Planning 20 Review collected data in previous section to answer the following four
questions:
1) How prevalent is the problem?
2) What are the consequences of the
problem?
3) What are the causes of the
problem?
4) Which workers in the company
are at greatest risk?
-Develop vision and mission
statement
-Develop goals and objectives (these
should be specific and measurable)
and activities.
-Budget clearly established with
justifications.
Minimally addresses how the
health issue will affect the
company and the employees.
Improper vision and mission.
Poor development of goals,
objectives not SMART and/or
activities do not tie in with goals
and objectives.
Budget not clearly established
with justifications.
Not addressed
Implementation 20
-Develop a marketing strategy using the 4 Ps of marketing
-Develop a promotion poster or
newsletter
-Describe methods to promote
program adherence and recruitment
of employees that do not participate
and high risk employees:
-verbal support
-written feedback
-discuss incentives
-discuss how to identify employee’s
values, interests and readiness to
participate (surveys, incentives,
rewards)
-Discuss how these influencing
factors might affect implementation:
-management support
-employee support
-wellness committee member’s
responsibility
-knowledge and experience of
wellness director
Minimal marketing strategy.
Newsletter poorly designed with
no information and/or poor
visuals as well as no links for
additional resources and no social
media opportunities.
Minimal discussion of methods to
support implementation of
program.
Not addressed
Evaluation 20
-Review your program’s goals and objectives. establish a time frame,
measurement intervals
design.(questionnaires, health risk
appraisals, health care claims data
report, absenteeism logs,
productivity reports, etc.…)
-Perform measurement
process evaluation:
Questionnaires designed for
feedback from employees about the
program to determine if changes are
needed to be more effective
outcome evaluation:
Data which will determine if the
program actually improves the
health/lifestyles/productivity of
employees. This can be obtained by
health risks appraisals, healthcare
claims data report, absenteeism logs,
productivity reports or specific
results such as fitness level, weight,
etc.…
-Discuss how you will provide
feedback to employee and
management
Evaluation strategies presented
are not feasible or lack clarity
Not addressed
References APA Format & Presentation Style
10 Provides reference for the materials being reviewed.
Presentation was presented with
knowledge of content.
Provides link only for the
materials reviewed.
Presentation was presented with
some reading and hesitation of
knowledge.
No citation or link
Read most of presentation.
Did not know content.
Possible 100
TOTAL