OL 665 Milestone Two Guidelines and Rubric

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OL665MilestoneTwoGuidelinesandRubric.pdf

OL 665 Milestone Two Guidelines and Rubric Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition, good communication practices promote positive public relations and attract supporters. Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis. Specifically, the following critical elements must be addressed:

I. Introduction: Write an introduction to your paper that includes a hook and a controlling idea (thesis). The introduction should generate interest and let the reader know what to expect in the paper.

II. Analysis: a. Leadership:

i. Discuss the specific board structure present in your chosen organization, explaining the benefits of this structure. ii. Discuss the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession

plan is in place. iii. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers,

and staff. b. Communications:

i. Discuss the current communication strategies being used throughout the organization, internally and externally, for promoting the organization's shared values.

ii. Discuss the organization's public relations strategies and specific branding techniques. iii. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and

externally.

III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices. Tie the conclusion back to your controlling idea (thesis).

Guidelines for Submission: Submit a 3- to 4-page Microsoft Word document (not including the title page or references). It should be double spaced with 12-point Times New Roman font, one-inch margins, and APA formatting.

Rubric

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Introduction Meets “Proficient” criteria and uses organizational information and anecdotes to create a hook, and a controlling idea (thesis) alerts the reader to what to expect from the discussion of leadership and communication

Introduces leadership and communication for the chosen organization by creating a hook and providing a controlling idea (thesis)

Introduces leadership and communication for the chosen organization but the hook and controlling idea (thesis) are weak

Does not generate interest or provide a controlling idea (thesis)

15

Leadership: Board Structure

Meets “Proficient” criteria, and discussion demonstrates a sophisticated awareness of the nuances of board types within not-for-profit organizations

Discusses the specific board structure present in chosen organization, explaining the benefits of this structure

Discusses the specific board structure present in chosen organization, but discussion is cursory, contains inaccuracies, or does not explain benefits

Does not discuss the specific board structure present in chosen organization

10

Leadership: Management

Strategies

Meets “Proficient” criteria, and discussion demonstrates a complex grasp of personnel management strategies

Discusses the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession plan is in place

Discusses the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession plan is in place, but discussion is cursory or contains inaccuracies

Does not discuss the current management strategies for recruiting, utilizing, and retaining human capital

10

Leadership: Leadership Strategies

Meets “Proficient” criteria, and evaluation demonstrates nuanced understanding of how leadership strategies and organizational structure influence managing boards, volunteers, and staff

Evaluates the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers, and staff

Evaluates the current leadership strategies and organizational structure but evaluation is cursory or contains inaccuracies

Does not evaluate the current leadership strategies and organizational structure

10

Communications: Communication

Strategies

Meets “Proficient” criteria, and discussion demonstrates a sophisticated grasp of communication strategies used to promote shared values

Discusses the current communication strategies being used throughout the organization, internally and externally, for promoting the organization's shared values

Discusses the current communication strategies being used throughout the organization, internally and externally, for promoting the organization's shared values, but discussion is cursory or contains inaccuracies

Does not discuss the current communication strategies being used throughout the organization

10

Communications: Public Relations

Meets “Proficient” criteria, and description demonstrates nuanced understanding of the organization's public relations strategies and branding techniques

Discusses the organization's public relations strategies and specific branding techniques

Discusses the organization's public relations strategies and specific branding techniques, but discussion is cursory or contains inaccuracies

Does not discuss the organization's public relations strategies and specific branding techniques

10

Communications: Advancing the

Goals

Meets “Proficient” criteria, and evaluation demonstrates nuanced understanding of how communication strategies can support advancing the goals of the organization

Evaluates the current communication strategies for opportunities for advancing the goals of the organization both internally and externally

Evaluates the current communication strategies for opportunities for advancing the goals of the organization both internally and externally, but evaluation is cursory or contains inaccuracies

Does not evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and externally

10

Conclusion Meets “Proficient” criteria, and rationale demonstrates an insightful analysis of the organization’s leadership strategies and communication practices

Summarizes the organization’s leadership strategies and communication practices while demonstrating an understanding of their effectiveness

Summarizes the organization’s leadership strategies and communication practices, but summary is cursory and lacks reflection on the effectiveness of the strategies and practices used

Does not summarize the organization’s leadership strategies or communication practices

15

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%