N33dInu7

profilen33dh0lp
Mod6Recommended.docx

Recommended Approach Chosen:

· Option A

· Option A uses discontinuous innovation, but does not stop us from incremental improvements in the interim

· Main Reasons:

· Higher Sales Traditional and Sales Connected Values

· Higher Gross Margin Values

· From the calculated data detailed next, showcased is the financial benefit and lead Option A will give the company

Two potential risks for Option A (discontinuous innovation):

· The first risk is that Option A has a good reputation with connected and traditional sales, but such numbers still show that we will not be placed higher above our competitors. The second risk is that it is risky developing completely new product lines. Such an undertaking does not have a calculated success rate to present and hold to.

· But there are benefits. The first benefit is that based off the financial data, the connected and traditional sales data is very high compared to Option B. Such yields good for choosing discontinuous innovation. The second benefit is that the Gross Margin for option A is high. The higher the margin, the higher the returns.