BUSINESS MODEL DECONSTRUCTION

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MGMT20143: Assessment 1 Marking Rubric
Weighting Fail-III Fail-II Fail-I Pass Credit Distinction High Distinction
Context (10%): Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides. 10% No explanation of the business or its context Very limited explanation of the business or its context Poor or limited explanation of the business or its context A basic explanation of the business and its context A credible explanation of the business and its context Very sound and succinct explanation of the business and its context Exemplary and succinct explanation of the business and its context
Deconstruct their BM (20%): Deconstruct the business model of the selected business using the nine building blocks in Osterwalder & Pigneur's canvas 20% No useful deconstruction of the BM Very limited deconstriuction of the BM Poor or limited deconstruction of the BM Basic deconstruction of the BM A credible deconstruction of the BM Very sound and thoughtful deconstruction of the business model Exemplary and highly insightful deconstruction of the BM
Interrelationships (20%): Explain the key interrelationships that exist across the nine building blocks in the BM 20% No explanation and discussion of the interrelationships across the nine building blocks in the BM Very limited explanation and discussion of the interrelationships across the nine building blocks in the BM Poor or limited explanation and discussion of the interrelationships across the nine building blocks in the BM Basic explanation and discussion of the interrelationships across the nine building blocks in the BM A credible explanation and discussion of the interrelationships across the nine building blocks in the BM Very good explanation and discussion of the interrelationships across the nine building blocks in the BM Exemplary and detailed explanation and discussion of the interrelationships across the nine building blocks in the BM
Critical Success Factors (10%): Identify and discuss the critical success factors the business must get right to achieve sustainable success 10% No identification or discussion of the critical success factors the business must get right to achieve sustainable success Very limited identification or discussion of the critical success factors the business must get right to achieve sustainable success Poor or limited identification and discussion of any of the critical success factors the business must get right to achieve sustainable success Rudimentary identification and basic discussion of the critical success factors the business must get right to achieve sustainable success A credible identification and satisfactory discussion of the critical success factors the business must get right to achieve sustainable success Very good identification and detailed discussion of the critical success factors the business must get right to achieve sustainable success Exemplary identification and very detailed discussion of the critical success factors the business must get right to achieve sustainable success
Downside Risk (10%): Evaluate what factors might impact the success of the business model 10% No evaluation of factors that might impact the success of the business model Very limited evauation of factors that might impact the success of the business model Poor or limited evauation of factors that might impact the success of the business model Basic evauation of factors that might impact the success of the business model A credible evauation of factors that might impact the success of the business model Very good evauation of factors that might impact the success of the business model Exemplary and detailed evauation of factors that might impact the success of the business model
Recommended changes to BM (20%): Discuss the changes you would make to the business model if this was your business. 20% No or limited identification and examination of key changes you would make to improve the business. Very limited identification and examination of key changes you would make to improve the business. Poor or limited identification and examination of key changes you would make to improve the business. Quite basic identification and limited examination of key changes you would make to improve the business. Reasonable identification and examination of key changes you would make to improve the business. Very sound identification and examination of key changes you would make to improve the business. Exemplary identification and examination of key changes you would make to improve the business.
Quality of written submission (10%): Quality of writing, grammar, 6 peer-reviewed journals, APA referencing, following business report format. 10% No assessment of tasks, no effort with business report format, frequent spelling and grammatical mistakes, insufficient references, very poor or no application of APA referencing format. Very limited assessment of tasks, very poor or limited effort with business report format, frequent spelling and grammatical mistakes, insufficient references, very poor application of APA referencing format. Poor or limited attempt to address the assessment tasks, poor or limited effort with business report format, frequent spelling and grammatical mistakes, some basic references,poor application of APA referencing format. Submission covers the assessment tasks, general endeavour to follow business report format, perhaps some spelling and grammatical mistakes, adequate references, and APA referencing generally correct. A credible business report, with reasonably good flow of ideas, follows the required format, minor or no spelling and grammatical mistakes, some errors in APA formatting. Very good business report, with sound flow of ideas, no spelling or grammatical mistakes, follows required format, good references, and is generally accurate in application of APA referencing format. An exceptionally well-written business report, good flow of ideas, no spelling or grammatical mistakes, presented in the required format, excellent references, and accurate use of APA referencing format.
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