2300 words assignment

Starting your practice

Components/ Criteria

0-29

30-39

40-49

50-59

60-69

70 and above

Clearly defined business concept, and evaluation of suitable ownership and funding options for practice

No clear concept

Concept described but not clear how it relates to chosen ownership and funding option. No evaluation.

Concept described and provides some explanation to chosen ownership and funding option. Little evaluation.

Business Concept clearly defined and logical connection made to chosen ownership and funding option. Some evaluation.

Clearly defined concept & rationale for chosen ownership and funding option. Good evaluation.

Clearly defined business concept with extensive evaluation and clearly outlined rationale for chosen ownership and funding option.

Well researched and thorough description of target market(s)

No research or analysis. Few or no sources listed.

Limited research and analysis. Few sources listed.

Some research and little analysis. No conclusions about how this affects own strategy. Few sources listed.

Some research and analysis, no conclusions about how findings affect own strategy. Reasonable number of sources used.

Extensively researched and analysed, some conclusions about how findings affect own strategy. Evidence of a variety of sources.

Extensively researched, analysed and well defined conclusions drawn about how findings affect own strategy. Use of wide range of relevant sources

Competitive analysis

No research or analysis

Limited research or analysis

Some research and little analysis

Some research and analysis. No conclusions about how findings affect own strategy

Extensively researched and analysed, some conclusions about how findings affect own strategy

Extensively researched, analysed and clear conclusions drawn about how findings affect own strategy

Appropriate and thoughtful branding, positioning and competitive advantage strategies

No evidence of branding, positioning and competitive advantage strategies

Limited branding, positioning or competitive advantage strategies

Some branding strategy, positioning and competitive strategy.

Appropriate and thoughtful branding, positioning and competitive advantage strategies. Mission statement attempted.

Well thought out branding, positioning and competitive advantage strategies. Mission statement that encompasses most aspects of brand message. CSF’s considered.

As before & clearly defined mission statement that reflects all aspects of branding. CSF’s are central to branding and positioning. 80s: actual examples of branding (e.g. logo) provided.

Effective and clearly laid out pricing policies

Pricing not realistic

Some realistic pricing or policies

Pricing mostly realistic, no policies.

Pricing realistic and some policies.

Realistic pricing and policies, some explanation about pricing structure

As before & extensive explanation for pricing rationale

Clear, specific, measurable quantitative and appropriate qualitative marketing objectives

Goals are not relevant to future practice

Goals are relevant to future practice but not written SMARTly

Goals are relevant to future practice, but may not be realistic, measurable or achievable in time.

Goals are relevant and realistic but may be difficult to measure or achieve in time.

Goals are realistic, measurable and achievable in time.

Goals are realistic, clearly stated, SMART and demonstrate a well thought out business strategy

Effective and ethical marketing, PR and client communication strategies and literature

No evidence of strategies & future developments not linked to goals

Little evidence of strategies & future developments, some linked to goals

Some evidence of strategies & future developments, some linked to goals

Evidence of strategies & future developments, mostly linked to goals

Well thought out strategies and future developments relevant to goals

As before and clear, consistent policies evident throughout the coursework.

Conclusion

No coherent summary or analysis of working in group/ on own.

Some summary but no conclusions. No or little analysis of working on own or in groups.

Summary and conclusions. Some analysis of working on own or in groups.

Good summary and conclusions. Good analysis of working on own or in groups.

Concise and succinct summary with plausible conclusions. Good analysis of experience of working on own or in group

Concise and succinct summary with justified and plausible conclusions. Excellent analysis or experience of working on own or in group.

Evidence of implementing learning from group and peer discussions & demonstrates reflection on skills developed.

No evidence of learning from in-class and peer discussions. No Reflection on skills developed

Some evidence of learning from in-class and peer discussions. Some evidence of reflection on skills developed.

Evidence of learning in-class and peer discussions. OR some reflection on skills developed and how they might benefit the development of the practice.

Evidence of learning in-class and peer discussions. AND reflection on skills developed and how they might benefit the development of the practice

Good evidence of learning from in-class participation and discussions. Reflection on skills developed and how they might develop the practice

Significant evidence of learning from in-class participation and discussions. Significant reflections about skills developed and further skills identified, with clear strategies about long-term developments.

Referencing & Presentation

Presentation does not comply with guidelines in handbook and given in lectures. Referencing absent

Multiple spelling errors. Structure and expression makes the meaning inaccessible to the reader. Referencing is present but does not follow Harvard system

Occasional spelling and grammatical errors. Essay structure and expression makes meaning accessible to reader. Error in referencing techniques relating to the text and the lists

Minimal spelling and grammatical errors. Essay structure and expression makes reading accessible to reader. Error in referencing techniques relating to the text or the lists

As before and referencing guidelines followed accurately in most respects

Excellent spelling and no grammatical errors. Essay structure and expression makes the meaning very accessible to reader. Referencing guidelines followed accurately in all respects