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https://www.youtube.com/watch?v=CfbLYlOSp0o

This video features CEOs from the global music industry discussing the challenges they face in doing business in a world where music has shifted from being phsical to digital.

The video shows how the global music industry has been transformed through changing the power of suppliers (those who supply to the music record firms) and of customers (those who buy from the music record firms).    There has also been change in the value of the substitutes (music that has not been professionally recorded by the music record firms), and the ability of the new entrants (new types of music record firms, including those who outsource recording totally and those who just record their own music as amateur individuals).   There are also new complementers (e.g. music streaming devices such as ipods, and music organization softwares).