Outline for ILP Paper

profilePinkPantherGurl
HMIntegrativeLearningProject-OrganizationalSetting.doc

Running head: INTEGRATIVE LEARNING PROJECT 1

INTEGRATIVE LEARNING PROJECT 2

Integrative Learning Project – Organizational Setting

Student

University

Integrative Learning Project

Organizations are best described by what they look to achieve in the long and short run especially to the customers and other stakeholders in the business. The importance of market-oriented mission becomes crucial for a business when the four marketing mix strategies come in play, and rather the consumer becomes the center focus of an organization mission (Taylor et al., 2016). Tentatively, Dove, a multinational organization in the U.S.A, offers different beauty products to women as their mission to enhance real beauty. The organization has focused on customers by emphasizing beauty is not defined by color, size, or shape but a feeling that seeks to best describe a woman through confidence building (Goins, 2016). Understanding the mission of Dove as an organization helps appreciating its strategic plans in the beauty market.

Dove offers a variety of beauty products to its clientele. The products range from skin cleansing, skincare, deodorants, and hair care. Baby dove is a collection of baby care products ranging from baby bathing soap, skincare and gifts showing their mission to make parents happy. Moreover, men are also given care products including skincare, shaving and hair care. The products offer clinical protection services allowing targeted customers to go fresh all day without a struggle (Taylor et al., 2016). The products and services provide a health promise to its intended customers making the organization have a competitive edge than its competitors. For example, the Dove Men + Care products and services champion paternity leave for dads everywhere making dads provide care for their kids where everyone benefits.

Dove targets both internal and external customers in their mission. The internal customers include their employees and shareholders who can access the beauty products for women, men, and babies. The external customers include prospective customers like suppliers, users, and retailers who help in distributing beauty products to the customers in the last consumer levels (Goins, 2016). Most importantly the self-esteem project has enhanced massive customers base, especially in parents to help in improving body confidence.

The mission of the organization is to continue offering innovative and creative products and services which encourages beauty as a source of confidence, not anxiety. As an employee, the strategic plan must be realized, and the duty becomes to offer the best solutions by being innovative and creative to launch new products that meet customer’s needs (Taylor et al., 2016). Customer’s values enhanced and convenient services which make it crucial for dedication and commitment to service delivery as an employee. These ensure value addition to the company through customer expansion and realizing the strategic goals and objectives. Focusing on the bottom line by proposing ideas that make sense helps in realizing the company’s mission (Goins, 2016). My position as an employee in the company will be to focus on bottom line and offer ideas to make a difference in the business.

Christianity forges a mutual relationship between the employees, other stakeholders and the customers from a wider perspective. With the common theme being inspiration and building confidence, establishing a positive relationship is a Christianity value that runs the company. This makes the company challenge stereotyping and make women feel unique and appreciate their beauty (Goins, 2016). This is simply creating love where anxiety ruled and enhancing self-esteem to appreciate women as a creation. Christianity, therefore, helps in installing positive values which enhances confidence, self-esteem, and love among customers, employees and other stakeholders in the company in both the short and long term.

References

Goins, K. E. (2016). Dove" campaign for real beauty" (Doctoral dissertation, University of Alabama Libraries).

Taylor, J., Johnston, J., & Whitehead, K. (2016). A Corporation in Feminist Clothing? Young Women Discuss the Dove ‘Real Beauty’ Campaign. Critical Sociology, 42(1), 123-144.