Information Technology strategic plan for Coffee CLub. Please make it plagrism free. Its my last sem

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363 Assignment 2

Business case

Table of content:

Overview

Background

Merit of Proposal

Opposing arguments

Implications

Implementation

References

overview

Coffee club is a franchise owned business.

First opened its door in 1989 in Brisbane.

400 stores globally and counting.

Offers a full Table service from restaurant to coffee shop.

Overview : Darwin Stores

Personally owned franchise store.

Located in Darwin City, Casuarina, Waterfront.

Opened in 2011, 2012, 2014 respectively.

Offers variety of Caffeine,non caffeine drinks and food services.

Full table service with options for take-away and delivery.

2. Background

2.1 General background

2.2 Current Problems

2.3 Opportunities

2.4 Fishbone diagram

2.1 General Background

The Australian food, drinks market is very competitive.

The labour is expensive in this country.

Increasing number of customers.

Covid-19 restrictions has affected the business in terms of number of customers.

2.2 Current Problems

Increase in wait time for customers

Outdated POS system

POS systems not interlinked

Long queues to order

Confusing menu

Unable to get customers attention on new products

Budget problems and need for more staff

2.3 Opportunities

Improve quality of customer service

Reduce Customer wait time

Reduce Business cost and increase revenue

Allow customers to Self-order

Improve products on menu and making it cheaper then competitors

2.4 Fishbone Diagram

3. Merit of proposal

3.1 Self serve kiosks

3.2 Customer loyalty program

3.3 Product inventory tracker

3.1 Self serve Kiosks

Self serve kiosks will help save time and will let take-away customers order and pay quickly.

With mobile application ordering, customers can order and pay before even arriving at the store.

On table ordering tablets will allow Dine-in customers order while sitting on their table

This will require no staff and hence reduce business cost.

3.2 customer loyalty program

Promote and manage Customer loyalty program

$1 coffee club credit for every $20 spent

More than 400 stores globally and counting.

This will help bring back the customers.

3.3 Product inventory tracker

Come up with a advanced Inventory tracker for what products are in trending.

Get rid of Unpopular products from menu

Promote our Most sold products

Upselling

Keep the menu updated from time to time

4. Opposing arguments

4.1 Current work system

4.2 Updated work system

4.3 Analysis Current and updated system

4.1 Current work system

Currently coffee club used the POS systems located at the counters.

Requires more staff

Customers have to wait in queue to place order.

No customer discount program

No proper discount program

4.2 Updated work system

Coffee club will use Self serve kiosks, This Will reduce the need for staff and hence reduce business cost

Will improve customer wait time in queue.

Customer loyalty program will being customers back.

Product inventory tracker will help improve the products on menu

Will require less staff

4.3 Analysing current and updated systems

5. Implications

5.1 On customers

5.2 On the Business

5.3 On staff members

5.1 Implications on customers

They will no longer be required to wait in queues

Quicker food and drinks

Can order from their tables and enjoy the dine-in

Receive loyalty benefits and credits

Updated and easy to understand menu

5.2 Implications on Business

Will reduce the expense.

Will avoid any human errors.

Help increase revenue

Happy and satisfied customers

Product inventory tracker will provide opportunity to improve the menu time to time.

5.3 Implications on staff

Less effort and stress

Happy and satisfied customers

No need to walk to the table to take orders.

6 Implementations

6.1 Implementation detail

Systems to be implemented?

6.2 Implementation timeframe

6.1 Implementation details

What includes the new system?

Self serve kiosk

Table ordering tablet screens

Mobile application ordering

Front and kitchen interlinked system

Customer loyalty program

Product inventory tracker.

Cost? Approx $60k

6.2 Implementation timeframe

7.References

Porter, M., 2014. New global strategies for competitive advantage. Planning Review, 18(3), pp.4-14.

Slater, S., Olson, E. and Finnegan, C., 2010. Business strategy, marketing organization culture, and performance. Marketing Letters, 22(3), pp.227-242.

overview

https://dictionary.cambridge.org/dictionary/english/overview