Information Technology strategic plan for Coffee CLub. Please make it plagrism free. Its my last sem
jamesbond1363 Assignment 2
Business case
Table of content:
Overview
Background
Merit of Proposal
Opposing arguments
Implications
Implementation
References
overview
Coffee club is a franchise owned business.
First opened its door in 1989 in Brisbane.
400 stores globally and counting.
Offers a full Table service from restaurant to coffee shop.
Overview : Darwin Stores
Personally owned franchise store.
Located in Darwin City, Casuarina, Waterfront.
Opened in 2011, 2012, 2014 respectively.
Offers variety of Caffeine,non caffeine drinks and food services.
Full table service with options for take-away and delivery.
2. Background
2.1 General background
2.2 Current Problems
2.3 Opportunities
2.4 Fishbone diagram
2.1 General Background
The Australian food, drinks market is very competitive.
The labour is expensive in this country.
Increasing number of customers.
Covid-19 restrictions has affected the business in terms of number of customers.
2.2 Current Problems
Increase in wait time for customers
Outdated POS system
POS systems not interlinked
Long queues to order
Confusing menu
Unable to get customers attention on new products
Budget problems and need for more staff
2.3 Opportunities
Improve quality of customer service
Reduce Customer wait time
Reduce Business cost and increase revenue
Allow customers to Self-order
Improve products on menu and making it cheaper then competitors
2.4 Fishbone Diagram
3. Merit of proposal
3.1 Self serve kiosks
3.2 Customer loyalty program
3.3 Product inventory tracker
3.1 Self serve Kiosks
Self serve kiosks will help save time and will let take-away customers order and pay quickly.
With mobile application ordering, customers can order and pay before even arriving at the store.
On table ordering tablets will allow Dine-in customers order while sitting on their table
This will require no staff and hence reduce business cost.
3.2 customer loyalty program
Promote and manage Customer loyalty program
$1 coffee club credit for every $20 spent
More than 400 stores globally and counting.
This will help bring back the customers.
3.3 Product inventory tracker
Come up with a advanced Inventory tracker for what products are in trending.
Get rid of Unpopular products from menu
Promote our Most sold products
Upselling
Keep the menu updated from time to time
4. Opposing arguments
4.1 Current work system
4.2 Updated work system
4.3 Analysis Current and updated system
4.1 Current work system
Currently coffee club used the POS systems located at the counters.
Requires more staff
Customers have to wait in queue to place order.
No customer discount program
No proper discount program
4.2 Updated work system
Coffee club will use Self serve kiosks, This Will reduce the need for staff and hence reduce business cost
Will improve customer wait time in queue.
Customer loyalty program will being customers back.
Product inventory tracker will help improve the products on menu
Will require less staff
4.3 Analysing current and updated systems
5. Implications
5.1 On customers
5.2 On the Business
5.3 On staff members
5.1 Implications on customers
They will no longer be required to wait in queues
Quicker food and drinks
Can order from their tables and enjoy the dine-in
Receive loyalty benefits and credits
Updated and easy to understand menu
5.2 Implications on Business
Will reduce the expense.
Will avoid any human errors.
Help increase revenue
Happy and satisfied customers
Product inventory tracker will provide opportunity to improve the menu time to time.
5.3 Implications on staff
Less effort and stress
Happy and satisfied customers
No need to walk to the table to take orders.
6 Implementations
6.1 Implementation detail
Systems to be implemented?
6.2 Implementation timeframe
6.1 Implementation details
What includes the new system?
Self serve kiosk
Table ordering tablet screens
Mobile application ordering
Front and kitchen interlinked system
Customer loyalty program
Product inventory tracker.
Cost? Approx $60k
6.2 Implementation timeframe
7.References
Porter, M., 2014. New global strategies for competitive advantage. Planning Review, 18(3), pp.4-14.
Slater, S., Olson, E. and Finnegan, C., 2010. Business strategy, marketing organization culture, and performance. Marketing Letters, 22(3), pp.227-242.
overview
https://dictionary.cambridge.org/dictionary/english/overview