Assignment #2 DUE 11.19

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ExampleAssignment2.docx

Driving Under the Influence

https://www.adsoftheworld.com/media/print/ecovia_stop_the_violence_drive_safe

This advertisement features a young male getting hit by what looks like another male with great force. Both males have illustrations of cars; one on the young male’s face, and one on the second male’s arm, with both the cars colliding against each other. There is a phrase below the second male’s arm, stating “Stop the violence, drive safe.” The young male that is being hit appears to have been struck really hard because of the force of the hit. There is a dark background that creates an emphasis on the darkness of drunk driving as well as the two males colliding with each other. The target audience is geared towards younger adults between the ages of eighteen to twenty-five, because that is the usual age demographic for drunk drivers. This advertisement is not selling anything, but promoting an important public service announcement representing the repercussions of driving while under the influence.

The young male being hit by the second male’s fist creates a metaphorical result of the physical impact of drunk driving and its collision. The younger male’s facial features show the brutal force of being hit or hitting an airbag or a part of the vehicle from the impact of driving under the influence. Included in the representation of being hit upon impact from a drunk driving experience, is his hair being blown backwards because of the force. This extreme impact can cause many types of injuries, ranging from temporary to lifelong disabilities such as simple bruising to permanent paralysis. The picture also displays the younger male’s impact from the hit, with his teeth being clenched with what appears to be saliva exploding from his mouth. His eyes are also shut closed which is a natural reaction from such an impact. Based on what the male is wearing, it alludes to the target audience being towards the younger adults because of his earrings and jacket. It shows a younger subject because young adults are prone to car accidents, especially under the influence because of their lack of experience, control, and overconfidence in their abilities to drive. This depiction of the male encourages younger adults to learn and become more aware of the blood alcohol concentration levels and its limit in conjunction with driving under the influence.

The dialogue “Stop the violence, drive safe,” is placed directly under the collision between the two metaphorical cars colliding with each other. This placement will guide the audience's eyes to focus on the colliding vehicles and invoke a thought process of the imminent dangers and repercussions of driving under the influence. All the words of the phrase are capitalized, with the word “Stop” being emphasized even more by being a bigger font than the rest of the phrase. This will cause the audience to first focus on the word “Stop” and induce thoughts but also have the reader continue reading the rest of the phrase. “Stop the violence” is written in a white color, placed as a contrast against the dark background to make it appear more dominant in the advertisement. “Drive safe” is written in blue because blue is a color that is known to be calm, safe, and tranquil. These two combinations of white and blue create a more noticeable and appealing look for the audience. The word violence is specifically used to emphasize that drunk driving is in fact an act of violence. This is because drunk driving is an active choice that humans make to commit, knowing that they are physically and mentally impaired and unable to drive safely. The diction choice, contrasting colors of the words and vehicles will direct the audience’s attention directly towards the center of the advertisement.

The advertisement uses a specific method of demonstrating a literal repercussion of driving under the influence, which is typically a collision between two vehicles. The two cars are illustrated as a head on collision, which signifies how when one driver is under the influence, they may drive onto the opposite side of the road, unaware of where their surroundings begin or end. All it takes is one drunk driver for such a devastating collision to occur in the blink of an eye. The colors of the vehicles used in the advertisement are blue and red respectively, making it pop out more to the human eyes as well. This attention that it grabs from the audience contributes to the overall message of what will most likely happen from a drunk driving collision. The color of red is used in the vehicle to the left, as the color red represents the drunk driver because the color red is known to invoke feelings of aggression, anger, and carelessness. This is a contrast against the other vehicle to the right, which is colored in blue. The color blue is known to be more innocent and soothing, which is a direct comparison to the innocent or unexpecting driver that lays victim from the carelessness of the driver under the influence.

This advertisement combines the use of contrasting colors, facial expressions, and diction in order to relay an important life message that driving under the influence will most likely cause irreversible damage and consequences. The company that created this advertisement wants to tell the audience that drunk driving is an active choice that carries heavy consequences and that it can be prevented through cooperation and knowledge of alcohol and driving combined together. It is also selling this message to younger adults because statistically they are more prone to making these types of decisions. It is taught in early stages of learning to drive that alcohol will impair the driver which makes it dangerous for the driver themselves and other innocent road-goers that may be a part of collateral damage. Even though drunk driving is something that people should have a conscience and knowledgeable choice to not do, advertisements similar to these that are created also show that there are a large number of people who still choose to do this despite the warnings. The company wants the target audience to become more aware of their actions and possible consequences, hoping to reduce the violence involved in drunk driving accidents.

Word count: 1026

Driving Under the Influence

https://www.adsoftheworld.com/media/print/ecovia_stop_the_violence_drive_safe

This advertisement features a young male getting hit by what looks like another

male

with great force. Both males have illustrations of cars; one on the young male’s face, and one on

the second male’s arm, with both the cars colliding against each other. There is a phrase below

the second male’s arm, stating “Stop the violence, drive

safe.” The young male that is being hit

appears to have been struck really hard because of the force of the hit. There is a dark

background that creates an emphasis on the darkness of drunk driving as well as the two males

colliding with each other. The ta

rget audience is geared towards younger adults between the ages

of eighteen to twenty

-

five, because that is the usual age demographic for drunk drivers. This

advertisement is not selling anything, but promoting an important public service announcement

repr

esenting the repercussions of driving while under the influence.

The young male being hit by the second male’s fist creates a metaphorical result of the

physical impact of drunk driving and its collision. The younger male’s facial features show the

Driving Under the Influence

https://www.adsoftheworld.com/media/print/ecovia_stop_the_violence_drive_safe

This advertisement features a young male getting hit by what looks like another male

with great force. Both males have illustrations of cars; one on the young male’s face, and one on

the second male’s arm, with both the cars colliding against each other. There is a phrase below

the second male’s arm, stating “Stop the violence, drive safe.” The young male that is being hit

appears to have been struck really hard because of the force of the hit. There is a dark

background that creates an emphasis on the darkness of drunk driving as well as the two males

colliding with each other. The target audience is geared towards younger adults between the ages

of eighteen to twenty-five, because that is the usual age demographic for drunk drivers. This

advertisement is not selling anything, but promoting an important public service announcement

representing the repercussions of driving while under the influence.

The young male being hit by the second male’s fist creates a metaphorical result of the

physical impact of drunk driving and its collision. The younger male’s facial features show the