Analysis Paper 3

profileiceeman831
Criteria.docx

Criteria

Equivalent to an A

Corporate-level strategy analysis

1.2 points

Thoroughly and correctly analyzes corporate level strategies  using BOTH research  and course material to support reasoning.

(1.08 - 1.20)

Create a partial SWOT table

1 point

Thoroughly and correctly creates a partial SWOT - SW citing the sources from the research.

(0.9 - 1.0)

SW Analysis:

2.2 points

Thoroughly and correctly performs a SW analysis and discusses the strategic inferences/implications/strategies that would allow the company to capitalize on its strengths and strategies that would allow company to improve upon its major weaknesses using BOTH research AND course material to support reasoning.

(1.7 - 2.2)

Create an IFE matrix analysis and address the strategic inferences/implications

1 point

Thoroughly and correctly presents an IFE matrix analysis and address the strategic inferences/implications using BOTH research AND course material to support reasoning. 

 (0.9 - 1.0)

Develop a Grand Strategy Matrix with an analysis that discusses the strategic inferences/implications at a corporate level and business-unit-level

1 point

Thoroughly and correctly develops a Grand Strategy Matrix with an analysis that discusses the strategic inferences/implications at a corporate level and business-unit-level using BOTH research AND course material to support reasoning and conclusions.

 (0.9 - 1.0)

Evaluate the company's product line and target market

1.2 points

Thoroughly and correctly evaluates company's product line and target market  using BOTH research AND course material to support reasoning.

(1.08 - 1.20)

Identify and explain business-level strategies

1.2 points

Thoroughly and correctly identifies and explain business-level strategies using BOTH research AND course material to support reasoning. 

(1.08 - 1.20)

Assess the company's org structure, org culture marketing production, operations, finance/accounting, R&D

1 point

Thoroughly and correctly assesses the company's  org structure, org culture,   marketing production, operations, finance/accounting, and R&D,  using both research AND course material to support reasoning and conclusions.

 (0.9 - 1.0)

Explain how functional-level strategies align with the company's vision and mission statements

1 point

Thoroughly and correctly explains how the functional-level strategies align with the company's vision and mission statements using BOTH research AND course material to support reasoning and conclusions.

(0.90 - 1.0)

Ratio calculation and presentation of industry averages.

1 point

Correctly calculates no less than a total of ten (10) key financial ratios for the company using only relevant ratios for the company and presents same industry averages across the four categories.

 

(0.90 - 1.0)

Financial analysis: Discuss the corporate financial standing based on a financial ratio analysis. Include whether the company's financial ratio is a strength, a weakness or a neutral factor.

1 point

Thoroughly and correctly performs a financial analysis and discusses corporate financial standing and determines whether a strength, weakness or neutral factor using BOTH calculations AND course material to support reasoning and conclusions.

 (0.9 - 1.0)

Develop a Quantitative Strategic Planning Matrix (QSPM) analysis and address the strategic inferences/implications.

1 point

Thoroughly and correctly develops a QSPM  and addresses the strategic inferences/implications using BOTH the course material AND the Tools & Techniques developed throughout the course to support reasoning.  

 (0.9 - 1.0)

Develop a composite and consistent view on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes

1.2 points

Thoroughly and correctly develops a composite and consistent view on internal factor strategy analysis based on the qualitative and quantitative analytical outcomes using BOTH research AND course material to support reasoning.

(1.08 - 1.20)