NAME OF COMPANY – LANDSCAPE SURVEY 1
NAME OF COMPANY – LANDSCAPE SURVEY 3
Name of Company – Landscape Survey
BUS 779: Crisis Management in the COVID-19 Pandemic Era
David Johnson, Ph.D.
Month Date, Year
Name of Company – Landscape Survey
Introduce material here. This template was created to help you align your various elements of your case study with correct APA formatting. Remember, though, that your audience is someone like your roommate – intelligent, educated, but has NO IDEA what the case study is about. This section is the introduction, as there is no heading for “Introduction” in APA.
This is generally two or three paragraphs. The easiest way to explain this section is to think of it like an introduction describing the overall scenario to someone who knows nothing about what you are writing about. This helps set up the rest of the paper, which are the review of the case, analysis, recommendations, and the conclusions sections. Remember that when citing information you got from the textbook you should cite Crandall et al. (2021). You should NOT write “According to the textbook,” as your reader has NO IDEA who or what is that.
The paper should be written in third person narrative. Unless instructed otherwise, it should NOT be written in the first person. Note: I have bolded the required headings that must be present in the paper and please keep bolded. A reminder: a business is an “it,” not a “they.” Remember that when you use pronouns describing a business. Note that all spacing is double spaced, 0-point before and after, as that is part of APA format. Also remember to state the legal name of the company, then you can abbreviate in brackets for the rest of the paper. For example, “Elon Musk founded Space Exploration Technologies Corp (SpaceX)…” now you can use SpaceX for the rest of the paper. Lastly, you will probably need to cite personal communications with the representative of the company with which you are exploring. This includes email, text messages, online chats. As well as one-on-one conversations. In those cases you will cite either directly.
G. Sayegh (personal communication, December 1, 2010) noted that it was best…
… this is what was most important (A. Sherm, personal communication, June 4, 2020). Unlike every other type of citation, this is the one that will have NO corresponding reference. It is just a citation with no corresponding reference)
The Industry in Question
Here, you will address the question, “In what industry is the company you are building your case study. This should be very detail oriented and not just be “Fast-food.” For example using the US Bureau of Labor Statistics https://www.bls.gov/iag/tgs/iag_index_alpha.htm . Give as much details as possible about the niche of the company in this industry.
Industry Life Cycle Stage
Here, you will answer the question, “At what stage in the industry life cycle is this business?” You will need to define the industry life cycle, then place your chosen business and why you believe this to be so (Though do not use the first person).
Organizational Life Cycle
Here, you will answer the question, “At what stage in the organizational life cycle is the business?” You will need to define the organizational life cycle, then place your chosen business and why you believe this to be so (Though do not use the first person).
COVID-19’s Effect on Your Company at This Stage
Here, you will address the question and mandate, “How did COVID-19 effect the company at this stage and would it have been different if the company was at a different stage?”
Conclusions From Interviews
After answering the above questions, you will continue with your findings from your interview using the questions from the first week’s Discussion question (DQ 1.1.). Here, you will use the information you got from your interview).
This section will tie together all sources used for this case study, conclusions drawn from the reading and any inconsistencies. Notice the paper has a continuous flow; there are no page breaks between sections. The only page breaks occur between the title page and the introduction and the summary/conclusions and the reference page. All references for the case study must appear on a separate page (see the following page for an example). Also, remember that you will need to cite the textbook and at least six (6) peer-reviewed sources for your paper.
This section will reference all original work cited throughout the paper. The heading should appear at the top of the page and all reference material should be listed below in alphabetical order by first last name; also, the title for books is always in italic format and in sentence form. In contrast to book references, the title for articles is in sentence format, not in italic, but the name of the publisher is in italic. Note: when citing a book, you no longer need the location of the publisher. See examples below:
Barzani, R. S. (2014). Studying the effects of business strategies on the organization's performance in regards to human resources' policies at the social security insurance companies based. International Journal of Academic Research in Business and Social Sciences, 4(5), 549-561.
Chopra, M., Munro, S., Lavis, J. N., Vist, G., & Bennett, S. (2008). Effects of policy options for
human resources for health: An analysis of systematic reviews. The Lancet, 371(9613),
Crandall, W., Parnell, J. A., & Spillan, J. E. (2021). Crisis management: Leading in the new strategic landscape (4th ed.). Independently published
Holt, D. (2016). Branding in the age of social media. Harvard Business Review (online). https://hbr.org/2016/03/branding-in-the-age-of-social-media
McShane, S., & Von Glinow, M. (2020). Organizational behavior (9th ed.). McGraw-Hill
Meyer, M., & Crane, F. (2014). New venture creation: An innovator’s guide to entrepreneurship (2nd ed.). Sage Publications
You must also provide a reference for all sources used to support the case study. (Note: As a minimum, the textbook and at least six (6) additional peer-reviewed sources will be used and referenced.)
After answering these questions, you will continue with your findings from your interview using the questions from the first week’s Discussion question (DQ 1.1).
Conclude by summarizing your findings.
Here you will put the transcript of your interviews. How you wish to lay them out is up to you.