Case Study Presentation and Playbook document on Enterprise Architecture at American Express

profilePetter
CaseStudyQuestions.pdf

Case Study Grading Rubric

Percentage Scale: 0.00 – 57.49% 57.50 – 76.24% 76.25 - 93.74% 93.75 - 100%

Scaled Score: 0-171 172-227 228-280 281-300

% Below Standard Approaching Standard At Standard Exceeds Standard

Clear explanation of key strategic issues • The problems, scope, and seriousness was clearly identified in the

discussions. • There was a well focused diagnosis of strategic issues and key problems

that demonstrated a good grasp of the company’s present situation and strategic issues.

• Effective Executive Summary • Did not waste space summarizing information already found in the case.

15% Shows little understanding of the issues, key problems, and the company’s present situation and strategic issues.

Executive summary missing or poorly constructed

Shows some understanding of the issues, key problems, and the company’s present situation and strategic issues.

Executive summary inadequate

Shows adequate knowledge of the issues, key problems, and the company’s present situation and strategic issues.

Executive summary adequate

Shows superior knowledge of the issues, key problems, and the company’s present situation and strategic issues.

Effective Executive Summary

Valid arguments; analysis of financial performance with relevant supportive detail

 Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified

 Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported.

10% Critical issues and key problems that supported the Case Analysis were poorly identified, analyzed, and supported.

Critical issues and key problems that supported the Case Analysis were not clearly identified, analyzed, and supported.

Critical issues and key problems that supported the Case Analysis were partially identified, analyzed, and supported.

Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported.

Appropriate analysis, evaluation, synthesis for the specific industry identified

 There was complete data on which to base a thorough analysis

 Key change drivers underlying the issues were identified.  Synthesis, analysis, and evaluations were clearly presented and

supported in a literate and effective manner.

10% Analysis of key change drivers and the underlying the issues inadequate.

Analysis of key change drivers and the underlying the issues were not identified.

Analysis of key change drivers and the underlying the issues were partially identified

Analysis of key change drivers and the underlying the issues were clearly identified

Conclusions and recommendations are congruent with strategic analysis

 Specific recommendations and/or plans of action provided.

 Specific data or facts were referred to when necessary to support the analysis and conclusions.

 Recommendations and conclusions were presented and supported in a literate and effective manner.

10% Effective recommendations and/or plans of action not provided.

Specific data or facts necessary to support the analysis and conclusions was not provided.

Effective recommendations and/or plans of action inadequate.

Specific data or facts were not referred when necessary to support the analysis and conclusions.

Effective recommendations and/or plans of action were partially provided.

Specific data or facts were occasionally referred when necessary to support the analysis and conclusions.

Effective recommendations, solutions, and/or plans of action were provided.

Specific data or facts were referred when necessary to support the analysis and conclusions.

Proper organization, professional writing, and logical flow of analysis. APA formatting

 Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified.

 Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.

 Proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax.

20% Key points were poorly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.

Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement

Key points were not identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.

Grammar, spelling, punctuation, professional writing, and syntax needs improvement

Key points were partially identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.

Adequate grammar, spelling, punctuation, professional writing, and syntax

Key points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.

Excellent grammar, spelling, punctuation, professional writing, and syntax

Creativity for Presentation 10% Didn’t provide any creativity with presentation

Provided some creativity Did provide creativity but could have did more for “Out of the Box” thinking.

Provided “Out of the Box” Creativity. Memorable

Team Member Evaluation 25% Didn’t participate at all. Rarely participated and had limited input.

Participated but had limited ideas

Participated & provided value of the content

Make sure you provide an overview of your case study. Questions must be incorporated in your presentations:

 How could you have changed or did the Organizational Strategy change?

 What IS changes took place, if any?

 What other non-IS challenges were presented with your case study?

 What were the pros & cons about your case study?

 What are the unknowns about your case stud?

 Was there a competitive advantage for any parties outlined in your case study?

 How were the people managed within your case study, positive & negative?

 If you were the manager or leader, what would your group have do differently? Remember you will grade each of your team members.