Entrepreneurship and Innovation.KAYT
Running head: FASHION POINT BOUTIQUE COMPANY 1
Business Plan Part I-Business Vision
FASHION POINT BOUTIQUE COMPANY 2
Fashion point Boutique Company
Fashion point Boutique Company is a start-up company that will deal with the best
collections of all types of clothing and shoes for men and women. The shoe products for men
will includes sports shoes, official leather shoes, and the latest sneakers. For ladies, foot wear
will include ladies sandals, ladies open toe shoes, high heels, and closed toe flat shoes. The
business will also provide customers with the latest and high-quality clothing. Clothes will
include; the latest jeans, khaki trousers, T-shirts, official shirts, and jackets. The collection will
also offer high-quality products that will meet customers’ needs. Moreover, the main goals of
this enterprise are to meet the market size of approximately 80,000 people and market
penetration of about 25% in the period of the first two and a half years. This paper will discuss
the value of proposition, the vision and mission, feasibility analysis, and the business model of
Fashion point Boutique Company.
Mission and Vision of the company
Fashion point Boutique Company’s mission is to offer a clear platform in which it aims
to create awareness for community concern, welcoming customer service and reliability of high-
quality products offered.
The vision of Fashion point Boutique Company is to offer a high-quality recent fashion
collection and create the best in the service provider in the entire country. The business will aim
at maintaining crucial standards which will be a great pill for future success and establish a firm
foundation for the enterprise. The standards include; teamwork, marketing skills, proactive
initiator and integrity.
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The value proposition of the company's products and services
The value proposition is a very crucial part when evaluating a startup business since it provides
answers to customers’ questions that meet their needs (Arvanitis, & Estevez,2018). This startup
business will be in a position to offer customers high-quality products and free delivery services.
This will reduce carriage and traveling costs incurred by the customers; therefore, it will make
the company more unique from the rest of its competitors. Additionally, Fashion point Boutique
Company will offer desirable collections at a discounted price. This service will benefit
customers by allowing them to purchase the products at affordable prices, which are lower
compared to other competing companies. Consequently, the business is planning to provide a
variety of clothes and shoes which are desired by clients but scarce in the market. This includes
brand name sneaker type shoes in which some people consider to be of a high class standard
from Nike and Adidas. In addition, the company with its executive board will create policies that
will enhance relationships between employees and customers.
The business model consists of various sections that correspond to very critical operations of the
business. These sections include (i) target market, which gives information on the product that
mainly serves the customer requirements; (ii) business process, which indicates all the
procedures and operations of the business to deliver value to the customers. It includes
distribution and movement of products to target audience; (iii) strategic positioning, which
explains how the business is positioned in the market relative to other competing companies and
factors considered in providing unique operations that have an advantage in the market.
Furthermore, the startup company employs the sharing economy business model to facilitate
sharing, as well as scaling the business much more quickly while also offering value in the form
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of sustainability. This model provides benefits both to the company and the customers because it
minimizes waste of resources and includes co-operatives, co-creation, recycling, and re-
distribution of goods (Bocken, de Pauw, Bakker, & van der Grinten, 2016). Moreover, they also
allow items to be consumed by multiple persons. Since the model has various associated risks,
the company will make sure it executes the process effectively and protect its customers’ privacy
Technical feasibility analysis
Fashion point Boutique Company will conduct a feasibility study in order to investigate
various tools of the business project. This is a very critical area of study that will require the
executive board of the company to plan before undertaking any business plan. The company will
conduct a market feasibility study before entering the target market in order to invent true
potentiality of a business opportunity in the market. Proposed business will conduct analysis
using data in various steps which are;
a) Evaluation of system and technological requirement
In this step, the company will establish issues related to availability and quality source of
data, data processing methods and analysis, and also software used in the project.
b) Evaluation of legal requirements
This will be the rules of publishing products to be dealt with in the market using data, soft
wares, and method. It will indicate that information stored in a metadata or company website will
c) Evaluation of economic requirements
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In this analysis, it will consist of the price of data and softwares purchased by the
company and the cost of employment to various activities that will be undertaken.
d) Time schedule requirement
This analysis step will describe the time taken to complete various procurement tasks and
In this scenario, the company will evaluate alternatives after discussing various issues. The
analysis will help to fetch new ideas in a wider view. The participant during this analysis will
discuss alternatives to the proposed ideas and give different suggestions which can possibly work
better. Additionally, the company will establish possible pathways that will help in future
operations. This will also help to identify any limitations or challenges that might occur in the
future and how they can be resolved.
In this phase, the analysis will establish if the market is ready for the idea. The method can be
done through market research of data collection like the use of a questionnaire concerning the
targeted market. To earn a high revenue, the Fashion point Boutique will examine if the
collection will experience market success. This will be achieved by estimating the product
demand to calculate probable market share. To complete this analysis, the company will identify
the existing competitors and potential customers in order to have information on probable project
sales revenue in a period of at least three years (Ghezzi, & Cavallo, 2018). Depending on the
demand in the market, the company will target potential customers with new or existing product.
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The company will discuss and confirm if the rate of return on the product will be
sufficient to earn maximum profit. This is the phase of analysis in which the business will
determine whether the proposed company will earn sufficient profit, and a margin for future
expansion. Moreover, the analysis will help to determine if the proposed company will proceed
with the idea.
The mission and vision statement of the startup company is important because it defines
the business, products or services, and customers, as well as allowing the organization to
differentiate itself from its competitors. Consequently, the business model and value of
proposition are essentials in this startup business; it scales the business more quickly and
enhances the utilization of resources. Furthermore, the company conducted feasibility in five
different areas, which includes: Alternative feasibility, economic feasibility, market assessment,
and technical feasibility.
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Arvanitis, S., & Estevez, L. (2018). Feasibility Analysis and Study. In The Emerald Handbook of
Entrepreneurship in Tourism, Travel, and Hospitality: Skills for Successful Ventures (pp.
109-129). Emerald Publishing Limited.
Bocken, N. M., de Pauw, I., Bakker, C., & van der Grinten, B. (2016). Product design and
business model strategies for a circular economy. Journal of Industrial and Production
Engineering, 33(5), 308-320.
Ghezzi, A., & Cavallo, A. (2018). Agile business model innovation in digital entrepreneurship:
lean startup approaches. Journal of Business Research.