survey analyzes - marketing consumers research
K.CUDiMONTCLAIR STATE UNIVERSITY ARTX360 CONSUMER RESEARCH
FINAL PROJECT SURVEY
Criteria and Rating Scales for Survey Project
I. Statement of the Problem
Stated in terms of a dependent variable. Clear reason for its
importance, who will benefit. How can findings be
disseminated? Three independent variables identified. 0 1 2 3
II. Structure of Questions
One appropriate question to measure each variable. 0 1 2 3
Level of measurement noted
(one interval/ratio level question). 0 1
III. Description of Sample Group
Identify group used, state sample size and how survey
was conducted 0 1 2
IV. Raw Data
Presented in a form easy to read. 0 1 2
V. Analysis of Data
A. For each variable all step by step calculations must be given
• Variable One
Frequency distribution (table and graph) accurately and
neatly shown. Labeled. 0 1 2
Appropriate measures for central tendency; accurate. 0 1 2 3
Appropriate measures for dispersion; accurate. 0 1 2 3
Comments made 0 1 2
• Variable Two
Frequency distribution (table and graph) accurately and
neatly shown. Labeled. 0 1 2
Appropriate measures for central tendency; accurate. 0 1 2 3
Appropriate measures for dispersion; accurate. 0 1 2 3
Comments made 0 1 2
• Variable Three
Frequency distribution (table and graph) accurately and
neatly shown. Labeled. 0 1 2
Appropriate measures for central tendency; accurate. 0 1 2 3
Appropriate measures for dispersion; accurate. 0 1 2 3
Comments made 0 1 2
• Variable Four
Frequency distribution (table and graph) accurately and
neatly shown. Labeled. 0 1 2
Appropriate measures for central tendency; accurate. 0 1 2 3
Appropriate measures for dispersion; accurate. 0 1 2 3
Comments made 0 1 2
B. Relationship between variables (Give relevant raw data table and cross tab for testing each relationship)
• Relationship One
Raw data table of Dependent Variable and Independent
Variable One. 0 1 2
Crosstab labeled, neat, accurate. 0 1 2 3
Comments & observations listed & clearly stated 0 1 2 3
Strength and direction appropriately defined. 0 1 2
• Relationship Two
Raw data table of Dependent Variable and Independent
Variable Two. 0 1 2
Crosstab labeled, neat, accurate. 0 1 2 3 Comments & observations listed & clearly stated 0 1 2 3
Strength and direction appropriately defined. 0 1 2
• Relationship Three
Raw data table of Dependent Variable and Independent
Variable Three. 0 1 2
Crosstab labeled, neat, accurate. 0 1 2 3 Comments & observations listed & clearly stated 0 1 2 3
Strength and direction appropriately defined. 0 1 2
VI. Summary and Conclusions
A. Brief overview of survey to include:
Problem Statement (include all variables). 0 1 2 3 4
Description of sample.
Description of data collection method.
Summarizing statements about dependent and
independent variables.
Summarizing statement about relationships found
between dependent and independent variables (possible
reasons for relationships or lack of relationship).
B. Conclusions, Limitations & Recommendations
Based on study findings, what conclusions can be drawn 0 1 2 3
about the dependent variable?
Limitations clearly stated and explained 0 1 2 3
Recommendations for future studies on your topical area. 0 1 2 3
Presentation of work & organization 0 1 2 3
BIBLIOGRAPHY Sources are listed and correctly referenced 0 1 2
APPENDIX A copy of questionnaire included 0 1
Total Possible Points = 100
Your Score out of 200 =
Your Score in % =