Ad Copy -- TARGET MESSAGE and AD DETAILS on KeepAlive -- RFID solution to social distancing in closed premises -- Strictly plagiarism - attach plagiarism report

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AdCopy.docx

Ad Copy Marking Criteria

APA Formatting and Citations

· Title page professional and includes required information (/1)

· Appropriate spacing, margins, font, headings (/2)

· APA-style reference(s) (/5)

Content

· Describes product well, using adjectives and adjective clauses and references (from the company’s website is okay). Includes information on how product is different from similar products on the market (/3)

· Describes target audience in terms of demographics, behaviour, and cultural considerations in our market. (/3)

· Provides references to support cultural research (/3)

· Describes target message that ad campaign will send (What should the audience think about the product?) and how it relates to the target audience. (/3)

· Explains how and where ad campaign will be launched using specific (but possibly fictional) information (/3)

· Includes a short description (50-150 words) that summarizes the ad and how it connects to the message. (/3)

· Bonus: Includes a fun (doesn't need to be professional) visual to demonstrate the ad campaign(+3)

Writing Style + Organization

· Organized in a logical manner with headings (/2)

· Formal, academic tone with hedging (/3)

· Clearly written with no obvious grammatical errors (/3)

· Appropriate length (50-250 words per section) (/2)

AD COPY:

A) APA-style cover page + references page

B) Product description (50-150 words)

· Unique features

C) Target audience (50-150 words)

· Demographics

· Behaviour

· Cultural considerations

D) Target message (50-150 words)

· Connection to target audience

E) Ad details (50-150 words)

· A clear description of the ad itself

· Include how it represents/achieve the target message

· Describe the appeals used

F) Campaign details (50-150 words)

· Where will it be launched? How will it be advertised?

Ad copy: A well-written and detailed plan of an advertising campaign. Uses research and careful target audience analysis to explain exactly how, when, where, and why this approach will be taken. Your ad can be a single illustration, a range of ads, or even a plan for a video ad. No actual artistic work is required.

D) Target message (50-150 words)

· Connection to target audience

E) Ad details (50-150 words)

· A clear description of the ad itself

· Include how it represents/achieve the target message

· Describe the appeals used

We will have to work on TARGET MESSAGE and AD DETAILS on below topic:

KeepAlive -- RFID solution to social distancing in closed premises