Why is important to organize the content logically according to audience? Please suppor this with 500 words

Day 3, each of you are to post ONE (1) Discussion Question (you will each create your own thread) that you have about managerial communication in the Week 4 discussion Forum.  You will  introduce your topic - provide background/information supported by research ON your topic and then ask your fellow classmates a thought provoking question. It should end up being approximately 500 words

My question is:

Why is important to organize the content logically according to audience?

Please suppor this with 500 words