What is Marketing

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What is Marketing?

  • "What is marketing"? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world.
  • Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else?
  • Share your point of view about the meaning and role of marketing and customer relationship management.
  • To explain, try to think of examples of companies you have relationships with -- dry cleaners, a candy bar company, insurance company, or restaurant chain?  Why do you keep going back (or why not)?



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