What is Advertising? For Martin

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Define advertising and summarize its role in business. Synthesize how advertising might be used for an organization to gain a competitive edge. 

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing. hey

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