Week Five: The Dynamic Environment of MarketingSPQR.
Environmental Factors Paper
Due Day 7 (Monday):
Prepare a 700-1,050-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following:
1. Select an organization with which you are familiar that conducts both domestic and global marketing.
2. Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.
3. Explain how technology impacts the organization's marketing decisions.
4. Analyze the importance of social responsibility and ethics as related to the organization’s marketing.
You should cite your papers using the APA format, BUT
for all other elements, you need to adhere to the document “Requirements for Getting the Best Grade Possible” and the weekly assignment rubric which will be posted in The Course Materials Folder.
Remember, use strong details to open and close your presentations with. Grab our attention and make us want to learn more. Then make a strong summary (with details) of the key points.
Do not be afraid of using visuals – even on the title page. They help to explain, as well as, possibly entertain.
- 7 years ago
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