Week 4 Quantitative Analysis

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Quantitative Analysis

Marketing Research

Answer the following questions:

  1. What benefit would be gained by utilizing linear programming (LP) for marketing research?
  2. Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.

Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.

 

Insert some graphs or flowcharts or a real example to support and illustrate your points better.

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