One way to determine the performance of a Web site or specific page is to create a goal within a Google Analytics account. A goal is a page on your Web site that is considered to be a conversion. This can include a thank you page or a purchase confirmation page. Use the Internet to research analytics goals.

For the client you selected - Starbucks - for your project, complete the following.

  • Create a goal in a Google Analytics account.

Once you have created the goal, develop a 4 - 6 page report that includes the following:

  • An explanation of why you created the specific goal.
  • An analysis of the impact that the information which is generated in the form of reports will have on the client. 
  • An explanation of what you have determined is the impact on decision-making.
  • An explanation of the impact on executing changes on the Web site.
    • 6 years ago
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