unit VIII communications

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Unit VIII Final Project
Select a product that you like or
a product you
use. Design a sales presentation/campaign that introduces an idea for the
product
,
or a better way to promote the product. This section should be a minimum of
two
pages and include the
six
suggestions presented on page
s
348
-
352 in your textbook:
1.
How you will hook your listener
2.
Ide
ntify the customer’s key issues
3.
Make the recommendation
4.
Stress benefits, not features
5.
Make the close
6.
Respond to objections
Write a
one
-
page formal business letter (
s
ample
on page
372) to your supervisor explaining your campaign.
Write a
one
-
half
page office memo (sample
on page
375) to your co
-
workers outlini
ng the campaign.
Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned

from this writing process. Make sure to include any challenges you faced and/or surprises you encountered

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