Unit 8 Assignment : Distribution Strategy

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Assignment: Distribution Strategy

In this Assignment, you will engage in the development of the following professional competencies while addressing distribution strategy for a bike sharing system.

·                   Active Listening: Active listening entails the person listening paraphrasing back to the speaker what they have heard to corroborate their correct understanding.

These competencies also are critical to your success in most jobs.

New Balance® Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, New Balance Hubway employees discuss how the retailing model works for Hubway, and how the difference between brick and mortar and e-business models allowed them to succeed in the Boston area. Execute the assignment to demonstrate your understanding of the distribution component of the marketing mix (Lamb et al., 2014).

ID: AB219-08-10-A

Explanation for Unit 8 assignment

 

 

Unit_8_Assignment_Template

 

 

 

 

 

 

Title of Paper Goes Here

Your Name

Kaplan University

 

 

 

 

 

 

 


Distribution Strategy

Short Essay: Write a minimum 200–250 word discussion responding to each of the essay questions using research from your textbook to help substantiate your understanding of distribution channels and retailing. Apply APA style referencing in your writing.  

 

1.   Visit www.thehubway.com and browse the site. How does New Balance® Hubway use the online environment to encourage participation? Would you try Hubway without visiting a Kiosk first?

 

2.   How does New Balance Hubway strive to provide customer service?

 

 

Defend Your Answer Challenge:

 

Step 1: Highlight your multiple choice answer in yellow.

 

Step 2:Write a minimum 100 word discussion in defense of your answer to each of your multiple choice and true/false questions using research from your textbook to help substantiate your understanding of distribution channels and retailing. Apply APA style referencing in your writing.  

 

 

1.      Based on the number of bike stations, what level of distribution is Hubway aiming for?

a.       Exclusive distribution

b.      Selective distribution

c.       Intensive distribution

d.      Broker distribution

     

 

2.      Which type of nonstore retailer is New Balance Hubway?

a.       Automatic Vending

b.      Direct retailing

c.       Shop at home network

d.      telemarketing

           

3.      Which of the following is true about New Balance Hubway?

a.       It has a high level of service with a narrow product line.

b.      It has a low level of service with a wide product line.

c.       It has a low level of service with a narrow product line.

d.      It has a high level of service with a wide product line.

     

 

4.      Which channel for consumer products does New Balance Hubway use?

a.       Direct channel

b.      Retailer Channel

c.       Wholesaler Channel

d.      Agent/Broker Channel

     

 

5.      Which factors have the most influence on the method and level of distribution intensity New Balance Hubway uses to distribute its rental service?

a.       Market factors

b.      Product factors

c.       Producer factors

d.      Price factors

     

 

6.      Which of the following is the best classification of New Balance Hubway’s retail operation?

a.       Department Store

b.      Off-Price retailer

c.       Convenience store

d.      Specialty store

     

7. When New Balance Hubway discusses managing how many bikes are in various stations, it is focusing on which aspect of service distribution?

a.       Minimizing wait times

b.      Managing service capacity

c.       Improving service delivery

d.      Data mining the stations

     

 

8. Developing the app Spotcycle, which allows customers to see where the best station to drop off their bike is by rating how full, empty, or nearby stations are is one way that New Balance Hubway minimizes wait times.

a.       True

b.      False

     

9. New Balance Hubway is a major player in non-traditional service retailing, and demonstrating how new technology can offer new ways of providing great service.

a.       True

b.      False

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

 

 

 

 

 

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