true or false



Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.( )Page Ref: 392



Shopper marketing involves focusing the entire marketing process—from product and brand development to logistics, promotion, and merchandising—toward turning shoppers into buyers at the point of sale.( )Page Ref: 374



Department stores carry narrow product lines with deep assortments within those lines.

( )Page Ref: 375



Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money.( )Page Ref: 375



Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.( )Page Ref: 375



In recent years, convenience stores have redesigned their stores to closely focus on serving their primary target market made up of young, blue-collar men.( )Page Ref: 377



Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.( )Page Ref: 377



Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.( )Page Ref: 376



Supermarkets are located near residential areas and are open long hours, seven days a week; they carry a limited line of high-turnover goods.( )Page Ref: 376



Category killers are giant specialty stores that carry a very deep assortment of a particular line.( )Page Ref: 377



Off-price retailers pay regular wholesale prices for their merchandise but maintain low prices by accepting lower margins and selling higher volume.( )Page Ref: 378



A discount store buys at less-than-regular wholesale prices and charges consumers less than retail.( )Page Ref: 378



Independent off-price retailers either are independently owned and run or are divisions of larger retail corporations.( )Page Ref: 378



Corporate chains are two or more outlets that are commonly owned and controlled.

( )Page Ref: 379



A voluntary chain is a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising.( )Page Ref: 379



In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts.

( )Page Ref: 379



Retailers first must position themselves in a market and then decide how they will define the target customers in these markets.( )Page Ref: 381



A neighborhood shopping center has from 50 to more than 100 stores.( )Page Ref: 385



A community shopping center contains between 15 and 50 retail stores. 

( )Page Ref: 385



Power centers tend to be smaller than lifestyle centers.( )Page Ref: 386



The life cycle of new retail forms is getting longer.( )Page Ref: 387



Retail convergence means lower competition for retailers and lower difficulty in differentiating the product assortments of different types of retailers. 

( )Page Ref: 387



Megaretailers have shifted the balance of power between retailers and producers, giving retailers more power.( )Page Ref: 388



Many shoppers now check out merchandise online and then buy it at brick-and-mortar stores. This process is called showrooming. ( )Page Ref: 388



Green retailing yields both top- and bottom-line benefits. ( )Page Ref: 391

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      True or False

      true or false



      Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.( )Page Ref: 392



      Shopper marketing …

    • Not rated

      True or False

      true or false holesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.( )Page Ref: 392
      Shopper marketing …

    • Not rated

      True or False

      true or false

      Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.( )Page Ref: 392

      Shopper marketing …